Posts Tagged ‘Authors’




Stop the Promo-citis and Just Review the Damn Book, Please

Filed under: Book Auntie Braggery, Book Reviews, Community, In the Wild, Marketing, Pondering, Reading, Writing

While there is an exception to every rule, most of us hate, hate, hate the self promotion of books. It makes EVERYONE crazy!

Straight Jacket

Readers get sick of hearing writers with promo-citis. Admire my cover, pre-order my book, buy my book, review my book, come to my signing, I’m having a giveaway, buy my book, buy my book, buy my book. Did you see this review by someone who bought my book? It’s so awesome YOU should buy my book. Seriously, I didn’t grow up contemplating going into marketing. My life is not and episode of Mad Men. Here’s the truth…authors are juggling jobs and kids and pets and parents and illness and every other real world calamity you can think of. Self promotion kinda sucks. Authors just want time to write more good books and spend a little time surfing baby animals on social media sites. Is that really too much to ask?

Some days it’s seems impossible. But even though I know I’m not in the running for the Nobel Peace Prize, I’m going to put out a solution that could potentially work for everyone. Or at least ease the madness a little bit. The secret for slowing or stopping promo-citis is…


Word of mouth sells books.

If readers are talking about the books, authors won’t have to do as much self-promotion.

And it doesn’t have to be complicated.

*Reviewing on an online sight like Amazon or Barnes & Noble is fabulous and hugely appreciated. Your favorite author and their publisher and agent will love you forever for taking the time to put your thoughts out there. But if you’ve never done it before, don’t be intimidated. It isn’t necessary to write a lengthy, time consuming and complicated review, a simple 5 stars and an I love this book will do the trick.

*Reviewing a book is as simple as telling people that you liked it. Encourage other people to buy it and read it. Think of book buzz like a stadium full of people trying to do the wave. If enough people don’t stand up and wave their arms and cheer, no one will even notice. It takes a lot of people standing up and waving to get anyone’s attention. Authors can not make a wave on their own. It takes fans.

*Give books you love to people who love books. As a book lover, I have never gotten a book and been upset. Even if I don’t end up reading the book, I donate it to someone who will and it makes me happy that I helped another author out there. Book Nerds are fabulous freaking people!

*Please don’t assume that other people are reviewing and talking about a book, making it unnecessary for you to do it. There are so many books out there fighting for shelf space and reader attention. Worldwide there are over 2,000,000 books published each year. There is no such thing as too much attention–especially for mid-list authors. It takes a lot of pushing before a tipping point is reached.

*Not everyone has heard of the books you love. Remember there are lots of books out there. Bring the books you love to the attention of your librarians and teachers. Libraries and schools do not have a large amount of funding to play with, but they will appreciate your feedback. They want to purchase books that will get readers excited. Your positive review, of a book you love, might get that book in front of a lot more readers. Books just want to be read. <3


This is by no means an extensive list of ways to help authors by reviewing books. But I’m hoping it’s a good start. Please feel free to add in your suggestions in the comments. I’m always on the lookout for ways to support the books I LOVE! Also, sharing this information with others is great. Not everyone realizes how much an author’s career depends on book buzz. And don’t forget it’s time to be part of the solution–stop the promo-citis and review the damn book, please.


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How to Make an Author’s Day

Filed under: Book Auntie Braggery, Book Reviews, Check-it-out, Community, Critique, Fan Mail, In the Wild, Pondering, Publishing, Reading, YA Books, Young Adult (YA)

I recently tagged a couple people in a Facebook post about a friend’s book trailer. I knew the subject matter of the book would highly resonate with them AND I know this author is an amazing writer. Win-Win for everyone! In less than ten minutes there were several people interested in ordering the book who never would have known about it before.

Initially, there was a little confusion because the book is available for pre-order but it won’t be out until 2/5.  But one of my friends jumped in and clarified the way a pre-order works and how it’s VERY helpful to the author to have pre-orders. Was it wrong that I wanted to kiss her on the lips? I forget not everyone eats, sleeps and breathes publishing. So, today I thought I’d give some simple tips about how you can make an author’s day.

Many books

*Buy their book. Pre-order it if it isn’t out yet.

*Buy the book as a gift for a friend or a donation to a school or library.

*If you loved the book, tell everyone who has ears they should read it ASAP! Nothing can compare to word of mouth for the success of a book.

*Write a review for Amazon, Barnes and Noble or any place that sells books. It does not have to be an insanely long and complicated essay. You can write one sentence and have the eternal gratitude of the author. Reviews make us feel good, but they also are important to the gods of Amazon and it’s algorithms.

*Help the author spread the word when they run contests or share information.

*Tell the author their books had in impact on you. You may not realize it, but fan letters make our hearts grow three sizes when we read them.


Now go forth and make an author’s day. And feel free to share any additional tips in the comments.


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It’s Time for SUPER SWAG SUNDAY!!!!!

Filed under: Check-it-out, YA Books, Young Adult (YA)



The 2nd Annual


When:  June 24th thru July 1st


Why:  For a chance to win lots of cool promotional items signed by 40+ of today’s best middle grade and young adult authors!

Win? Did you say WIN?


Every day for seven days, Laurisa’s blog will spotlight some of the most amazing new books for kids and teens! Monday thru Saturday visitors will be able to enter for chances to win one of 6 swag packs containing everything from signed bookmarks and postcards, to pins, pencils, totebags, stickers, key chains, lip balm, charms and more!
On the last day, SUPER SWAG SUNDAY, one last MEGA SWAG PACK will be given to one very lucky winner! This pack so far includes everything listed above PLUS:

1- hardbound copy of THE UNWANTEDS signed by author Lisa McMann

1- TEST TASTE charm bracelet


1 – LOVE AND LEFTOVERS charm necklace

1 – SEND ME A SIGN guitar pick

1 – paperback copy of EVERTASTER: THE BUTTERSMITH’S GOLD signed by author Adam Sidwell

1- hardbound copy of THE SCORCH TRIALS signed by author James Dashner

1- hardbound copy of THE ALWAYS WARS signed by author Margaret Peterson Haddix

1 – OyMG! T-shirt

1 – Original Artwork Print from FISHTALE signed by author Catherine Masciola

1- LOSING IT water bottle signed by author Erin Fry

1 – hardbound copy of LOSING IT signed by the author

1 – paperback copy of HYSTERIA signed by author Megan Miranda

And more prizes are still being added to the pile!

So be sure to stop by every day from June 24th thru July 1st for plenty of chances to win. Stop by now and follow the blog to receive notifications of when the event starts posting.


See you then!

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Books for Boston

Filed under: Community, Pondering, Reading, Writing for Children

Once upon a time, I was telling a friend how mad I was at another person. Just steamed. I relayed how, in light of the situation, I would no longer be sharing my magazines with said person. My friend gasped and said, “Wow! You must have been really pissed if you took away someone’s reading material.” And I had to laugh, because it was true. Even funnier, I have no idea if that person even gave a hoot, but it made me feel a whole lot better because I took away one of the things I value most in the world. Words.

But, if I flip that scenario, you’ll see that words are my gift. If you get a book from me–if I’m sharing my reading material–I’m telling you I really love you, whether you realize it or not. It’s my way of saying you matter to me.

So, today I’d like to share with you a program called BOOKS FOR BOSTON. A way for us word people to hug the hell out of Boston. My friend AC Gaughen, the author of SCARLET is a Boston girl and I’d like to share her words with you…



I hardly know where to begin. I wasn’t at the marathon, but friends were. Family. Loved ones. Everyone made it through unscathed.

The manhunt happened disturbingly close to me, but again, no one I know was hurt.

That doesn’t mean that my city has made it through unscathed. That doesn’t mean there isn’t a tremendous amount of work and healing to be done.

I’ve spent a lot of time wondering what my place is in all of this. Should I donate money to the One Fund? Should I be contributing to charity auctions? Should I find a role for the non-profit I work with to play in all of this?

Those are all amazing answers, and I commend the people who want to help via those routes. But I remember being a senior in high school as the Twin Towers were hit, and I remember what it felt like to be old enough to understand and young enough to feel utterly lost, to feel all my security gone, to feel any semblance of faith in the world torn away from me.

The Boston Marathon is a family event, and the amount of small children that saw this and were impacted by this is unimaginable. By now most of us have heard about Martin Richards, an eight year old boy that died in the blasts. His family are deeply in need of support and healing, and I know the One Fund will make great strides in helping them.

But for his friends, his classmates, his community, I can only imagine what it feels like to explain this to a child. To have to talk to a child about what terror really means.

I think there’s something else I can do. And maybe it’s simplistic, and maybe it’s not, but it’s the one thing that felt like an honest, organic choice to me. And that’s books.

I can’t give the children of Boston their safety or their faith back. But I can give them a place to escape, and imagine, and dream again, because that’s what books always have been and always will be. They are a beautiful and sacred space of healing and love.

And I’m hoping you’ll help me.

I’m going to donate as many books as I can to the Boston Public Library and to Martin Richard’s school, Neighborhood House Charter School. Any books! Right now I plan to give middle grade books and younger to NHCS and YA and older to the Boston Public Library, so all books are welcome. All subjects are welcome.

If you’re an author, and would like to donate a copy of your book, please sign it and instead of your usual inscription, write a message of hope, courage, or resilience. Please don’t mention the attack, or the losses, or the scars Boston now bears.

If you’re not an author but would like to donate a book, I absolutely welcome the donation. Please do the same and write a message of hope, courage, or resilience inside the book.

Please email me at acgaughen @ and I’ll give you my address for mailing.

Maybe we can help Boston heal in a really small way. I appreciate the help, and I would really appreciate it if you pass this along.

Much love xx



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Jackson Pearce–Six Misconceptions About Authors

Filed under: YA Books, Young Adult (YA)

I’m sending you off to get educated and entertained by the lovely Jackson Pearce, but before you go, tell me what’s your Friday Read. I’m devouring DEAD TO ME by Lisa McMann!!!!!  I seriously think it’s her best book yet.

*****Jackson Pearce-6 Misconceptions About Authors*****




Have a fantastic weekend!


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