While there is an exception to every rule, most of us hate, hate, hate the self promotion of books. It makes EVERYONE crazy!
Readers get sick of hearing writers with promo-citis. Admire my cover, pre-order my book, buy my book, review my book, come to my signing, I’m having a giveaway, buy my book, buy my book, buy my book. Did you see this review by someone who bought my book? It’s so awesome YOU should buy my book. Seriously, I didn’t grow up contemplating going into marketing. My life is not and episode of Mad Men. Here’s the truth…authors are juggling jobs and kids and pets and parents and illness and every other real world calamity you can think of. Self promotion kinda sucks. Authors just want time to write more good books and spend a little time surfing baby animals on social media sites. Is that really too much to ask?
Some days it’s seems impossible. But even though I know I’m not in the running for the Nobel Peace Prize, I’m going to put out a solution that could potentially work for everyone. Or at least ease the madness a little bit. The secret for slowing or stopping promo-citis is…
JUST REVIEW THE DAMN BOOK, PLEASE.
Word of mouth sells books.
If readers are talking about the books, authors won’t have to do as much self-promotion.
And it doesn’t have to be complicated.
*Reviewing on an online sight like Amazon or Barnes & Noble is fabulous and hugely appreciated. Your favorite author and their publisher and agent will love you forever for taking the time to put your thoughts out there. But if you’ve never done it before, don’t be intimidated. It isn’t necessary to write a lengthy, time consuming and complicated review, a simple 5 stars and an I love this book will do the trick.
*Reviewing a book is as simple as telling people that you liked it. Encourage other people to buy it and read it. Think of book buzz like a stadium full of people trying to do the wave. If enough people don’t stand up and wave their arms and cheer, no one will even notice. It takes a lot of people standing up and waving to get anyone’s attention. Authors can not make a wave on their own. It takes fans.
*Give books you love to people who love books. As a book lover, I have never gotten a book and been upset. Even if I don’t end up reading the book, I donate it to someone who will and it makes me happy that I helped another author out there. Book Nerds are fabulous freaking people!
*Please don’t assume that other people are reviewing and talking about a book, making it unnecessary for you to do it. There are so many books out there fighting for shelf space and reader attention. Worldwide there are over 2,000,000 books published each year. There is no such thing as too much attention–especially for mid-list authors. It takes a lot of pushing before a tipping point is reached.
*Not everyone has heard of the books you love. Remember there are lots of books out there. Bring the books you love to the attention of your librarians and teachers. Libraries and schools do not have a large amount of funding to play with, but they will appreciate your feedback. They want to purchase books that will get readers excited. Your positive review, of a book you love, might get that book in front of a lot more readers. Books just want to be read. <3
This is by no means an extensive list of ways to help authors by reviewing books. But I’m hoping it’s a good start. Please feel free to add in your suggestions in the comments. I’m always on the lookout for ways to support the books I LOVE! Also, sharing this information with others is great. Not everyone realizes how much an author’s career depends on book buzz. And don’t forget it’s time to be part of the solution–stop the promo-citis and review the damn book, please.
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