I’m back! And ready for #LA16SCBWI Part 2–Saturday.

You can’t start your day wrong with Jon Klassen: FINDING YOURSELF IN THE WORK

In case you live under a rock, Jon is the fantabulous author/illustrator of the hat books and more.

 

And according to Lin, he’s also one of the two hottest Canadians on the planet.

And we have one of them with us at #LA16SCBWI! LOL!

 

 

The laughs never ended after that comment, but Jon also brought his depth to the table in addition to his humor…

*”The worst thing you can think about when you’re working is yourself.” Agnes Martin

*Don’t think about your style.

*Your style is mysterious and should be opened up–but not by you.

*Take care of the machine that makes the style.

*Write the stories your brain is able to produce then evolve with your instrument.

*Stop trying to be creative. Don’t try to get a butterfly, you’ll get a car. Embrace the car. Force vs. Flow

 

Next up was Marie Lu: THE CREATIVE LIFE

Marie was fabulous–I can not begin to tell you how professional, charming, sweet, honest and adorable she was. I was blown away by her work ethic and her ability to speak so eloquently about her experiences. Here’s some of her take aways…

*Was born in China and moved to the US when she was 5.

*New Orleans was VERY different than China LOL! Her first time out exploring was during Mardi Gras. ROTFL!

*Starting writing as a teen.

*Went to work at Disney and was surrounded by creatives for the first time in her life.

*Being published is NOT relevant to being a writer.

*Every writer proceeds at their own pace, in their own way. The process itself should be reward enough.

*Marie has received well over 500 rejections in her writer’s life so far.

*You can’t perfect something that doesn’t exist.

*With time and practice you will get there, but you have to finish something in order to progress.

*Rejection comes for all of us–don’t fear it. The sooner you understand this, the sooner you will thicken your skin in preparation for the really tough criticism.

*Talent is over rated–most of what gets you there is passion, perseverance and hard work.

*Accepting criticism is the key to growth.

*If the critique isn’t “correct” it only means that something isn’t working.

*A high tide lifts all boats. It’s difficult to tame the envy monster but know that books lift books and writers lift writers. <3

*Be brave and listen–none of know everything or are always right.

*Never defend yourself–listen.

*It’s scary to be called out but remember no one goes out with bad intentions.

*As scary as it is to put yourself out there as a writer–think about how scary it often is to be the reader.

*Those readers are worth the work of being brave. <3

*We are all in this together.

 

Then this happened…

My Eastern NY SCBWI RA was chosen to give the keynote from last year’s crop of Crystal Kite winners!!!

Nancy Castaldo: THE TERRIFYING PATH TO PUBLICATION AND HOW IT ENDS

Hahahaha! I took no notes during Nancy’s speech. I was in the audience cheering, smiling, preening and proud. It was an  excellent speech. It had dogs and writing inspiration. It was fabulous. You should book her for your next event.

 

Saturday’s first Break-Out session was with Justin Chanda: PRO-Track CAREER LONGEVITY

 

Justin is the Vice President and Publisher of the four flagship children’s imprints at Simon & Schuster: S&S Books for Young Readers, McElderry Books, Atheneum, and the new Salaam Reads. AKA—BAMS! Here’s a look at publishing through the Chanda Filter. As always, I could listen to him talk for hours.

*Always keep communication lines open. Establish the chain of command.

*Communication from an assistant is coming from your editor. Treat them with respect.

*Never think of your agent as a tool.

*A good editor is there to challenge you–not rewrite your book.

*No one wants an unsuccessful book.

*Creative differences happen, but we are all on the same page.

*Always be realistic about achievable deadlines. Advance notice of realistic expectations is better than missed deadlines.

*Make sure your working on your book, not just working on marketing it. At the end of the day readers want books, not marketing.

*Advertising doesn’t work–especially with children’s books. And $10,000 doesn’t even move the needle.

*What does work? Word of Mouth.

*If you do book tours, it’s inevitable you’ll be at an event where no one shows up. Use it as an opportunity to be professional, make connections and be charming.

*School Visits–there is an entire other industry set up to support us.

*It takes time to get traction as a speaker at schools and conferences.

*Social Media–don’t get caught up in the echo chamber.

*Twitter is the best/worst thing to happen in Kidlit.

*Unforgivable Practices–Never air your grievances on social media.

*The most important thing you can do for self promotion is to get other people to talk about your work.

*Keeping the book alive after the first year–work on the next book. Your next book promotes your first book.

 

Even at #LA16SCBWI there’s time for Lunch!!!! But then we are back for Carole Boston Weatherford: THE POWER OF PREMISE

I’m so sorry–I don’t have a lot of notes from Carole–she had one of those keynotes you just sit and soak in. She had me at… A premise is a promise that your manuscript will deliver on…

Next up was a panel discussion: INGREDIENTS OF A SUCCESSFUL PICTURE BOOK

MOD-Laurent Lin–LL

JB–Jessixa Bagley (author/illustrator)

JP–John Parra (illustrator)

SR–Susan Rich (Editor–Little, Brown)

BS–Barney Saltzberg (Author)

DT–Don Tate (author/illustrator)

 

WHAT MAKES A SUCCESSFUL PICTURE BOOK?

JB–the book has a completeness to it.

JP–magical feelings

SR–it has to stand up to weary parents and antsy toddlers.

BS–Rhythm of the page turn, element of surprise.

DT–Connection through emotions

SR–If we knew what the secret ingredient was we’d replicate it.

BS–Put Jon Klassen’s name on it. ROTFL!

ADDITIONAL GOOD ADVICE…

SR–there are hooks (curricular and seasonal) that can make your books stand out–don’t start with that.

BS–You have to be careful who you share your work with and at what stage.

JP–it’s up to us to define ourselves–be unique.

BS–Take your ego and bury it in a box in the backyard. There is wisdom out there to be heard. Show up daily.

 

And I was waiting all day for this one…

Neal Schusterman on MAKING MEANING: THE WRITER’S STRUGGLES TO FIND ORDER IN CHAOS, AND STORIES WORTH TELLING

Neal started with an “adorable” representation of his 3rd Grade Teacher…

I’ll let you use your imagination on how she influenced Neal. The good news is that he had a strong and persistent personality.

What doesn’t kill you makes you stronger.

Neal also talked about the fallacies he believes surround the writing process.

*This is how you do it.

          -There isn’t one way. Do what works for you.

*Focus on your strengths.

           -If you want to be a writer you have to be well rounded and work on your weaknesses.

*Writer’s Block is real.

           -There’s no such thing. It’s writing when it’s hard and calling it that gives you permission to walk away. Being stuck it part of the process.

*If you build it, they will come.

          -They’ll be walking by on their phones *snicker* Keep building over and over.

*Never ask for feedback from someone you feed.

          -Family can be honest. My kids call me out.

*If traditional publishers won’t publish you, then e-pub.

          -I know this probably isn’t a popular view, but if e-pub was available  I never would have been traditionally published.

          -Gate keepers are there with there rejections for a reason. When I look back, my work deserved to be rejected,

           -traditional to e-pub is a little different.

*You must have your writing place

            -In high school I had that–it was called detention. Now I write everywhere and get inspired. Check it out…

Why Do We Write?

-It’s all about the reader.

-Deep down we have a belief we have something to say.

And a reminder…If we are doing it right, we are always terrified we aren’t doing it right.

And that was the end of the instructional part of the day, but it don’t worry–the day was far from over…

I got to hang out and chat with Marie Lu and she signed my book!

I also got to check out all our fabulous illustrators at the Portfolio Showcase.

There were also Happy Hour Hangouts with the agents and editors.

Followed by the Red Carpet Ball

Our costume goal for the costume contest was to pull out all the stops and glam it up Hollywood style. Nothing says glamorous Hollywood then Fred Astaire!

I even had my tap shoes on.

A class of 2k12 fancy meet up for me and Lynne Kelly or maybe Ginger?

And I wasn’t the only one dressed up. The fashion police were on the scene. Some body was getting ticketed.

There was also a long line of red carpets LOL!

There were loads of people on the dance floor.

And even the balconies were full.

And later when things wound down, it was lovely to take off your top hat and sit outside.

And when you think there are no surprises left in the day…

You come back to your room and wonder if you’re having some unexpected company LOL!

Hoping all this good advice resonates with you. Which bit of inspiration speaks the loudest for you?

And don’t forget to stay tuned for #LA16SCBWI coming soon.

 

Tags: #LA16SCBWI, Barney Saltzberg, C, Carole Boston Weatherford, Don Tate, Fred Astaire, Gala, Holllywood, Jessixa Bagley, John Parra, Jon Klassen, Justin Chanda, Justin Trudeau, Lynne Kelly, Marie Lu, Nancy Castaldo, Neal Schusterman, SCBWI, Sniffer Dogs, Susan Rich, The Class of 2k12

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Hello… it’s #LA16SCBWI time…is there anybody out there? I know. I’ve neglected the blog, but for a good reason. Blogs are secondary to the writing and the writing has been my priority. But I LOVE my SCBWI conference blogs. They help me process everything I learned and I also love sharing a bit of the magic and insight with those who couldn’t make it. Plus I missed you. So, let’s go to #LA16SCBWI together!

 

 

Compared to last year, my journey to #LA16SCBWI was a breeze. No hassles. Everything was on time. The Jet Blue snack was blue chips. I even had my roomie picking me up at the airport and we defied the laws of LA rush hour and made it to the hotel in a record amount of time for the afternoon. Everything was perfect until…

My luggage lock wouldn’t come off. Really???? I think what happened was I accidentally twirled and twisted when I should have pushed and clicked–resetting the combo to a magic number I did not know. Grrrr. I thought about trying all the possible combinations then called the hotel desk and had a lovely gentleman cut it off for me. Crisis averted. Dinner was had and friends caught up. Easy Peasy. And when all was said and done, I fell asleep and never rolled over until morning. Not even the Biltmore ghosts could wake me.

Yes, the Biltmore hotel, the sight of #LA16SCBWI is supposed to be haunted. Do you see the wee ghosty on the SCBWI folder? I wouldn’t lie. Totally haunted. I’m positive, although I didn’t see, hear or sense a thing.

But any building that looks like this inside must be haunted, right?

BTW–sorry for the grainy pictures–I left my good camera at home by mistake. Boo!

But the ghosts aren’t really the important part–unless they inspire some fabulous stories. We were there to get our kid lit on and we took off running on Friday.

Steve Mooser and Lin Oliver were on the scene–Lin entertaining us with stories of her senior prom and bachelor party at the Biltmore. Which by the way, was built in 1923 and was originally a cathedral. And this past weekend it housed…

-952 Full Time Attendees (with a 950 seat ballroom) Good thing there were always spatially challenged writers who had trouble finding their way around the building LOL!

-348 Published

-603 Pre-Published

-47 States. (West Virginia was absent and Vermont. But Lin figures they were still too busy feeling the Bern)

-15 Countries

-And there were some interesting primary occupations listed: 101 Full Time Artists, Cake decorator (because frosting is a legit medium), 93 FT Writers, A Writer/Shepherdess (and obviously a good one–never saw a single sheep in the Biltmore), 3 Paper engineers, a Bonsai Artist, a cluster? herd? swarm? flock? pod of lawyers? and a Retired Housewife. Lin didn’t know that last one was an option. Sign her up!

And our joke contest was Books in the Olympics–write your own headline!

In LA the faculty also marches in and shares their word of the conference. Here are some of my favorites from #LA16SCBWI…

–David Diaz–melarchy

–Arthur Levine–personal

–Justin Chanda–inclusivity

–Ginger Clark–Brexit

–Peter Brown–awkward

–Nancy Castaldo–noble

–Lisa Yee and Martha Brockenbrough–Wonder Woman

–Alvina Ling–Breathe (she was congested)

–Linda Sue Park–(for anyone who cares about kids) VOTE!

The first Keynote Speaker of the conference was Drew Daywalt of crayon fame.

DOES THIS KEYNOTE MAKE MY BUTT LOOK BIG?

Drew was funny and sweet as he talked to the group. Here are some of the most interesting things Drew had to say…

*Jack Gantos wanted Drew to write for children–he was his Obi Wan Kanobi

*Did you ever notice how crayons are in your house but you didn’t buy them?

*20 years later..”I told you so, idiot!” Jack Gantos

*First school visit he panicked but the librarian told him he could bring THE box of crayons LOL! A boy raced past”security” and jumped in his lap and said…”I love you, Mr. Daywalt.” It changed his life. <3

*Hollywood kicked me for 20 years and knocked me down and a million little hands caught me. <3

*Be true to your voice.

*Be vulnerable.

*Authors find meaning in the meaningless and define meaning in the meaningful.

*Don’t overstay your welcome. *waves*

 

 

 

Next up was Pam Munoz Ryan: ONE WRITER’S CONFESSIONS

Things she’s learned along the way…

*Getting published and discovering I could still fail.

*If you’re not struggling to learn something new, you’re failing.

*If you aren’t struggling, you’re setting your goals too low.

*I wasn’t self actualized to feel marginalized. (On not seeing herself represented in the books she read)

*Things that get you out of writer’s block–a deadline.

*I don’t have a muse, but I’m still waiting.

*I don’t write every day. A writer has a relationship with writing.

*Goal: I want the reader to sit down and turn the page.

*It still stings–writing doesn’t get easier for me.

*I write in a feeble attempt at immortality.

*I read to forget and I write to remember. <3

Every conference has those bathroom breaks between speakers and they are perfect for coffee and meeting friends you’ve only loved on line. So pumped I FINALLY got to meet Lynne Kelly on of my fellow Class of 2k12 siblings. <3 Such a lovely treat.

The next Keynote belong to Justin Chanda (VP & Publisher of four children’s imprints at Simon & Schuster)

THE STATE OF THE STATE OF THE INDUSTRY

Justin took the stage fighting the urge to suggest we unify the party. LOL! Here were a few things going on in the industry…

* 2015-2016 was a great year for independent books stores.

*Kid lit is doing well, but blockbusters are driving the overall sales while the mid-list are struggling.

*Blockbusters keep the lights on.

*It’s a big leap of faith to acquire a picture book. Because of that editors are selectively looking for character drive, humorous books that appeal to adults as well as kids. You have to be the best of the best to get a deal in this market.

*Advice: Write, Illustrate, Rinse, Repeat.

Sorry it’s a little dark. Remember I forgot the one with the telephoto lens. Grrrrr But even so, I can vouch, this is my first break out session of the conference. It was a Pro-Track session with Don Tate on SCHOOL VISITS.

Don gave a sample of his own presentation, followed by advice and tips from himself and multiple experienced authors/illustrators. It was a wealth of knowledge.

He also shared the fabulous Debbie Gonzales who works with the academic standards to create projects, presentations and study guides. She’s currently working with TOUCHING THE SURFACE and I’ll be excited to soon launch some fabulous new ways that TTS can be used in the classroom.

And my favorite tip from Don? GO WITH THE FLOW–IT’S NOT ALWAYS GOING TO GO AS PLANNED!

Next up was the Editor Panel: THREE BOOKS I LOVED PUBLISHING AND WHY

SB-Stacey Barney–Senior Editor (G.P. Putnam’s Sons/Penguin)

KB-Kat Brzozowski–Editor (Swoon Reads/Feiwel and Friends)

AL-Alvina Ling–VP and Editor in Chief (Little, Brown)

MM-Melissa Manlove–Editor (Chromicle)

NP-Neal Porter–Publisher (Neal Porter Books)

MR-Matt Ringler–Senior Editor (Scholastic)

SS-Sara Sargent–Executive Editor (Harper Collins)

RS-Reka Simonsen–Executive Editor (Atheneum)

KS-Kate Sullivan–Senior Editor (Delacore)

Moderated by: ED-Emma Dryden (Dryden Books, LLC)

Each editor was asked to talk about three books they proudly published and talk about why they were meaningful. They also gave advice to the audience. I missed a few here and there and I can’t possibly effectively duplicate their gushing–but here’s what I can give you…

SB–Firebird, The Lions of Little Rock, A Crack in the Sea

      *Breathe, publishing is a marathon. It teaches patience. Work on your craft.

KB–RL Stein’s Fear Street Series, When the Moon Was Ours

       *Build a strong network of people. Publishing is small. Reciprocal relationships.

AL–Thunder Boy Jr, The Year of the Dog, Daughter of Smoke and Bone

       *Rejection is not personal.

MM–Picture This, President Squid, Josephine

       *Inspiration is electric, but it’s the lightening bolt that hits the person grinding the generator. You have to do the work.

NP–Giant Squid, School’s First Day of School, Ideas Are All Around

       *Do I HAVE to write this book? Is there intense feeling?

MR–Kill the Boy Band, The Hero Two Doors Down, Puppy Place Series (Because you can’t have a bad day picking out puppies for book covers ROTFL!)

          *Rejection can feel personal, but it’s an industry thing. Editors can’t always get what they want.

SS–Cruel Beauty, The Museum of Heartbreak, Last Year’s Mistake

          *Look for the window where you know what an agent/editor likes but then make it different.

RS–Enchanted Air, THE WICKED AND THE JUST (In caps because it’s a fabulous book by my Class of 2k12 sib J. Anderson Coats) and Glass Slipper, Gold Sandal.

        *Write what you love.

KS–Ash, Rapture Practice, Passion Counts

Next up was another Keynote with Jenni Holm: IT TAKES A FAMILY

Jenni shared lots of personal stories but this fact was key…If you’re going to write about your family, write about your mother’s family first LOL!

And then, just when you think you can’t do one more minute of conference, we got to celebrate the Golden Kite Award Winners and have a celebratory dinner.

We even had a display in the lobby of our celebrated books for #LA16SCBWI

And don’t forget the pyramid of chocolate. It was very yummy.

And on that sweet note, I’ll leave you to digest this first day of #LA16SCBWI and I promise I’ll be posting more soon.

 Want to see a little bit more of the Biltmore and it’s Hollywood History? Check out this video…

http://la.curbed.com/2013/10/4/10190584/watch-the-many-film-roles-of-downtowns-biltmore-hotel

Tags: #LA16SCBWI, Alvina Ling, Arthur Levine, Biltmore hotel, David Diaz, Debbie Gonzales, Don Tate, Drew Daywalt, Emma Dryden, ghosts, Ginger Clark, J. Anderson Coats, Jack Gantos, Jennifer Holm, Justin Chanda, Kat Brzozowski, Kate Sullivan, LA, LAX, Lin Oliver, Linda Sue Park, Lisa Yee, Lynne Kelly, Martha Brockenbrough, Matt Ringler, Melissa Manlove, Millenium Biltmore, Nancy Castaldo, Neal Porter, Pam Munoz Ryan, Peter Brown, Reka Simonsen, Sara Sargent, SCBWI, Stacey Barney, Steve Mooser, study guides, The Class of 2k12, The Day the Crayons Quit, The Wicked and The Just, Touching the Surface

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