Posts Tagged ‘Kristin Lamb’

Oct

19

2011

Marketing Your Unborn Book

Filed under: Blogging, Marketing, Touching the Surface

Today I’m going to talk a little bit about how to market your book before you get a publishing deal or possibly before you even finish writing it.  It’s a little like preparing for the birth of an unborn child but without the shower.  There are a ton of great similarities but not everything is sugar and spice or puppy dog tails.  You are going to get the same funny looks from people when you start marketing yourself as a “pre-published” author, as you will when you announce that your top baby name choices are Petunia and Atlas.
But, if you’re serious about being a professional writer, you have to develop your platform at the same rate that you are developing your writing.  This is not you being vain.  It’s a vital component to being a successful writer in today’s day and age.  You work to improve your writing without a guarantee of publication–you must also grow your knowledge and presence in social media the same way.
A lot of people cringe at the thought.  I know, it seems pretentious.  But I promise, it’s only awkward if you’re attempting to act like you’re JK Rowling or Stephanie Meyer.  Yes, this will be a turn off to–everyone.  What I’m asking you to do is to build a platform a group of friends, peers and resources.  You are working to become a vital part of a community of your peers, your future employers, your friends and your potential readers.  The way that you go about this is actually by being a genuine friend to people.  Here is a real life example of what I mean.
Several years ago I attended a SCBWI Conference and met the uber amazing Molly O’Neill from Harper Collins.  I really wanted to submit TOUCHING THE SURFACE to her, so I came home and immediately started to stalk follow her on FB.  In the process of watching and listening to the information that Molly provided to her followers, I noticed that a colleague of hers was a debut MG novelist.  Molly raved about this author and her book.  So I bought it.  I loved the book and became a fan.  Then this author had a second book come out.  Just a tiny little book called…
IMAGINARY GIRLS by Nova Ren Suma
I was already a fan and a cyber friend.  I talked to Nova across multiple forms of on-line media.  I was excited for her next book and shared my excitement with my friends and family.  I loved the book when I read it and continued to support Nova. Then I got a chance to attend my very first LA SCBWI Conference.  Guess who I got to meet in person…

That’s Mike Dangerpants Jung, Nova and myself.  Mike is another one of my amazing cyber friendships, but I’ll save that story for another day.  And by the way–it was awesome to meet them both.  I now consider them “real” friends,  not just cyber friends.

Right after I got home from the conference, Nova was scheduled to have an IMAGINARY GIRLS book signing at one of my local indie bookstores–Oblong Books.  I packed up the hubby and the kids and we went up for the book signing.  I was so excited to let my family meet Nova.  It was such a wonderful experience.  One giant love fest–books, author, friends, family, indie and mini-cupcakes.

I continue to support Nova because I’m a fan and because I’m a friend.  I can’t say if or how Nova will support me and my book in the future.  And I can honestly say it doesn’t matter.  I’ve enjoyed every minute of my time with her.  I learned a ton, enjoyed myself and felt great along the way.  I didn’t do it to get something out of it.  I did it to get someone out of it.  And she was worth the time and effort it took to build the friendship.

What I will tell you is that when my editor at Simon Pulse, Anica Rissi, officially announced my book in her Fall 2012 line-up, Nova tweeted to Anica and myself that she was so excited to read it.  And that felt like winning a million bucks.

Have I spent years marketing my unborn book?  Absolutely.  But, I’d like to think I’ve gone about it in a way that has been not only painless for everyone involved, but beneficial and even fun.  You don’t have to be a spam bot to market your book.  You have to be the same kind of emotionally connected person that it took to write the book in the first place.

I’m going to take  back my earlier statement about an unborn book not getting a shower.  If you are the kind of person who is a good friend to those around you, I have a feeling you will get showered with love, attention and support.  And really, there is no better way to bring your new “baby” into the world.

I’d also like to draw your attention to two books by Kristen Lamb.  They are  WE ARE NOT ALONE THE WRITERS GUIDE TO SOCIAL MEDIA EBOOK and ARE YOU THERE GOD?  IT’S ME, WRITER.  They give you an amazing step-by step break down on how to go about marketing yourself in this very effective fashion.  Plus a ton of other information.  I highly recommend both books and subscribing to Kristen’s blog.

If you have any specific questions I’d be more than happy to try and answer them.  And if you have any great tips on marketing your book that you’d love to share I would love to hear them.  Success stories and marketing bloopers welcome.  :o)

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