It’s here, it’s here–it’s finally HERE! The #NY16SCBWI Winter Conference. And while we froze our writer and illustrator parts off this year–you know we still had a blast. Right along with the arctic blast. Here’s the highlights of the weekend…

I was thrilled to be able to head down bright and early–very, very early…

…for The Professional Author’s Forum Intensive. For all you PAL members of the SCBWI, this was such a lovely addition to the weekend. You should absolutely look for more of these PAL events in the future.

We started off the day with the fabulous and hysterical Lin Oliver and the chance to introduce ourselves and state our questions and goals. It immediately cemented us into a workshop style, intimate group instead of an audience in a lecture.

Lin Oliver, SCBWI Executive Director

Half the room of the PAL Intensives

After the intros, we got down to business with the very informative Agent, Ruben Pfeffer talking about PUBLISHING WITH MULTIPLE HOUSES (INCLUDING WHAT TO DO WHEN YOUR EDITOR LEAVES)

This was a very informative session, focusing on the reasons to publish or not publish with multiple houses. He hit upon the strategic, contractual, our preferences, economic need and circumstantial factors.

Agent, Ruben Pfeffer (Ruben Pfeffer Content, LLC)

Next up was the I always get nervous around him even though he gives me no reason to, but come on he was the editor for the Harry Potter books, Arthur Levine chatting with Lin Oliver about LONGEVITY; HOW TO SUSTAIN YOUR CAREER.

Arthur Levine, Publisher, Arthur A. Levine Books and Lin Oliver

Here are some of my favorite bits from the conversation…

*What is essential about people doesn’t change despite our fears about publishing.

*Produce a BODY OF WORK–stop flogging just one thing.

*Find contemporary analogies to your book AFTER you’ve written it.

*When we get sucked into our anxieties, we lose track of what stories we can write and who wants to read them.

The next fabulous collaborator for the Intensive was Martha Brockenbrough, author and SCBWI TEAM BLOG talking about DEVELOPING A SOCIAL MEDIA PLATFORM THAT’S APPROPRIATE FOR YOU.

I’m not kidding–I’d love to see Martha do a detailed, whole day intensive just on this topic alone. She is a wealth of information and there were more questions than time to hear all her answers.

Martha started off by reminding us of our tendency to believe that when it comes to social media–If we build it they will come…

That would be a NOPE.

But don’t worry, she gave everyone a wealth of advice on building relationships, finding your audience and focusing on platform, being positive, looking long term and being authentic. She was also able to compare and contrast FB, Instagram, Tumblr, Twitter and Goodreads. And this was followed by tips on how to keep it all manageable. If you ever get a chance to take a workshop with Martha, I highly recommend you take advantage of it.

After a quick and yummy lunch break, we were back in the saddle again hit the iconic kid lit author, Jane Yolen–ISSUES IN BEING A MID-LIST WRITER.

Among a plethora of informative and inspirational information, Jane reminded us that as Mid-list authors, we could be writing three kinds of books…

1. A Head Book-The book you’ve been thinking about because research or experience had made you curious.
2. A Heart Book-You don’t know why you have to write it, but you just do. It’s about you, but it’s also about the kids too.
3. A Pocketbook Book-You know you can sell it $

She also reminded us to write the best book you can and don’t forget to nudge yourself in the path of luck.

Next up, was BRANDING YOURSELF: CHALLENGES IN WRITING MULTIPLE GENRES AND CATEGORIES with Linda Pratt Agent, Wernick and Pratt Literary and Jacquelyn Mitchard Author and Editor-in-Chief of Merit Press.

Linda Pratt

Jacquelyn Mitchard (Deep End of the Ocean–Oprah’s Book Club)

Here are some of the highlights…

*YA is not a genre, it’s a category.

*Being Branded means that you’ve gotten to the point where readers will buy your book in any category or genre because it is recognizably YOU!

*There’s nothing you want more than to be a habit.

*If you wanted to be careful, you should have been a dental hygienist ROTFL!

Bonnie Bader was up next and I forgot to take her picture! What? But you don’t need to see her to benefit from her talk on SUPPLEMENTING YOUR INCOME. Bonnie gave us valuable information on Packaging, Work for Hire, License work and Ghost Writing. But you can see Bonnie sitting next to Arthur Levine during our Summary, Conclusion and Questions time. And of course they had to kick us out after 5pm because there was so much to discuss with the faculty of the day. It was an amazing group.

 

And I’ll leave Friday behind with this great reminder from Arthur Levine…

“Our job is not to start trends, it’s to write books.”

After lots of meet up hugs with friends, a large group of us heading for dinner at Grand Central’s Oyster Bar (picture to come when Zainab figures out how to send it LOL!) the typical behavior of Lobby Rats hanging out in the lobby and not enough sleep (I can’t help but talk to my roomie Jodi Moore for half the night) it’s time to OFFICIALLY kick off the conference.

SATURDAY, FEBRUARY 13, 2016

This group is more than ready…

For Lin Oliver’s conference stats:

*1,151 Attendees

*337 Published authors and 815 pre-pubbed

*48 states were represented. Considering the weather in NY we excused Hawaii for ditching us. But we also decided that maybe the reason North Dakota was ditching us was that no one lived there. :o)

*19 Countries in attendance including the USA

*Our ranks included a micro biologist, coffee roaster, oil trader, ventriloquist and a psychic!

The first Keynote of the day was William Joyce–BOOKS ARE LIKE THE ICE CREAM SANDWICH: HOW NEW TECHNOLOGY DOESN’T CHANGE MUCH OF ANYTHING BUT IT’S KIND OF COOL

William immediately had us cracking up, telling the story of how he forgot why he’s picked that topic when he first agreed to be a conference speaker LOL! But he quickly found the original thread and sewed it all up for us.

*Books=Ice Cream Sandwiches–hard stuff on the outside and good stuff in the middle.

*When people put a book on an app or e-device they claim they are doing it because they want the story to be “interactive.” What the heck do these people think happens when you read a book? You interact with it *head thunk*–to call something interactive it has to be more than just reading it on a screen vs between a cover.

*On starting his own Multimedia company: “Don’t make anything crummy.”

*Strong and better realities of a start up: Having to tell new, young employees they had to pay taxes. LOL!

*I highly recommend winning an Oscar–it’s the most fun I’ve ever had in my clothes.

Oscar Win – Moonbot Studios from Moonbot Studios on Vimeo.

*Doing THAT (see above video) with all those young kids–amazing!

And if you want to see something fantastic…check out the app IMAG-N-O-TRON:The Fantastic Flying Books of Mr. Morris Lessmore.

But be sure to come back to this blog and keep reading because I’ve got a Panel Discussion up next. THE BIG PICTURE: CHILDREN’S PUBLISHING: NOW AND IN THE NEAR FUTURE.

MOD: Lin Oliver

MT: Megan Tingly–Executive Vice-President and Publisher, Little Brown Books for Young Readers

AP: Andrea Pappenheimer–Senior Vice-President, Director of Sales/Associate Publisher HarperCollins Publishers

ML: Mallory Loehr—Vice-President, Publishing Director, Random House/Golden/Doubleday Books for Young Readers

JF: Jean Feiwel—Senior Vice-President and Director, Feiwel and Friends/Macmillian Children’s Publishing Group

JA: Jon Anderson—President and Publisher, Simon & Schuster Children’s Publishing Division

I hate to tell you this–but this was such a good session that I listened without taking as many notes as I should have. I apologize but I’m pretty sure Team Blog will have some excellent tweets and recaps for you.

Then it was time for the day’s first break-out session or workshop. There were so many great sessions to choose from, but I picked CREATING TEEN CHARACTERS with Martha Brockenbrough and Rainbow Rowell.

For this session I pulled up some rug in order to stretch my legs. Here were some of my favorite take-aways…

*Art inspires art

*I didn’t experience the events that happened in my books, but music got me to those places.

*It’s fiction, you get to make it up. (Oh, wait–Dragons ARE fake!)

In order to balance out my recap posts, I’m going to save the rest of the conference for your Thursday reading pleasure. While you wait, you can get a good laugh at all of us eating picnic style in the lobby.

And remember–if you’re there at next year’s conference–Debbi Ohi will share her cookie with you. She couldn’t get anyone to split it with her!!! If she’d only showed up BEFORE I ate all that chocolate. *sigh*

See you on Thursday with the #NY16SCBWI Conference Recap Part 2! While your waiting, tell me what session was your favorite if you were there. Or which one you would have loved to attend.

Tags: #NY16SCBWI, Andrea Pappenheimer, Arthur Levine, Bonnie Bader, Debbie Ohi, IMAG-N-O-TRON, Jacquelyn Mitchard, Jane Yolen, Jean Feiwel, Jodi Moore, Jon Anderson, Kim Sabatini, Kimberly Sabatini, Lin Oliver, Linda Pratt, Mallory Loehr, Martha Brockenbrough, Megan Tingly, Merit Press, Mid-List Authors, Moonbot Studios, NYC, Oyster Bar, PAL Event, Rainbow Rowell, Ruben Pfeffer, SCBWI, social media, Wernick and Pratt Literary, William Joyce

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I think I mentioned earlier that this conference had some of the best panel discussions that I’ve been to at a SCBWI event. Up first on Sunday morning was the AGENTS PANEL–REALIZING YOUR CREATIVE DREAMS:WHAT THE PUBLISHING WORLD CAN OFFER YOU. (LO) Lin Oliver (Moderator)

(JC) Jill Corcoran

(DW) Deborah Warner (Filling in for Rubin Pfeffer)

(LP) Linda Pratt

(JA) Josh Adams

Here are their best pieces of advice…

What are you looking for?

JA-We don’t look for perfection, we look for potential that needs to be highly polished.

JC-Do your research. Pick 5 ideas you love , then pick the one that seems the most exciting. Be sure to research comp books. You can change the setting to make an idea you love more unique.

JA-We are looking for something that is truly unique. If we love something, we will find a home for it. What is expected of an author besides writing?

JA-Social media, tours, school visits, marketing. First books allow you take lots of time but after that, you’re expected to produce.

LP-Second books can’t be obscure and quirky. Your sales are being tracked (Book Scan) and you have to be pragmatic about what you pick in the beginning of your career.

JA-There is less time today to build a career.

Advice?

DW-Placing your second book is just as important as placing your first.

JA-Do your homework first. LP-Make decisions that progress your work, not just add another book. Selectivity. And be professional!

JC-About social media: Why do we all have to say EVERYTHING we feel. Have a filter. Be cautious and professional.

LO-Ask…Is this the highest and best use of your time.

Money?

JA-Children’s and YA have historically done thing differently than adult publishing and that is why we’re doing well.

 

Now on to the picture book panel. I’ve dabbled with picture books but don’t consider myself a picture book writer at this point in my career, but I am so glad that I stayed for this session. The wonderful insight and messages transcended the world of picture books and I walked away with a large amount of wisdom and inspiration–plus a whole bunch of laughs.

(JK) Jon Klassen

(AP) Antoinette Portis

(DY) Dan Yaccarino (Moderator)

(EY) Eugene Yelchin

(LW) Lee Wardlow

Trends?

EY-Trends? I don’t know what that means–we are in a very specific cultural moment. We must consciously be aware of being in THAT moment. We are helping to create the culture

JK-Trends apply more to novels because PB’s don’t have as much trouble explaining themselves. Don’t need comps the same way.

DY-We never get tired of hearing the same stories–we just want to have a unique delivery.

EY-You do your research, but it still has to filter through you.

JK-What makes a classic? It has something unreachable about it that makes you want to keep returning to it to try to figure it out. (GOODNIGHT MOON; GO, DOG, GO!)

 

The first breakout session of the day was one that is close to my heart. The Class of 2k7 (The founding class of 2k’s) is celebrating it’s 5th anniversary and of course that makes me a member of the 5th class to come through. Of course I had to attend this session by Greg Fishbone, Jay Asher and Greg Neri called CLASS OF 2K7: SOCIAL NETWORKING YOUR WAY TO THE VIRTUAL TOP.

Here are some of the stats on the Class of 2k7…

39 Members (13 Middle Grade and 26 Young Adult)

Releases: 17 Spring, 12 Summer and 10 Fall

When they started…

*They may have started as a group of balding male writers. LOL!

*Online marketing was very new and not the primary focus.

*MySpace was the big thing LOL! But it shows that social media is a moving target and you can put a lot of effort into something that just goes away.

Why group branding?

*Lends credibility to the authors–looks professional. There are groups beyond the Class of 2k series that do this also–like the Apocalypsies and the Lucky 13s.

*Joint presentations/signings make something an event.

*You better control your own spin.

 

Class of 2k’s Websites:

*Class of 2k7

*Class of 2k8

*Class of 2k9

*Class of 2k10

*Class of 2k11

*Class of 2k12

*Class of 2k13 They are just getting started!

Up next was the SCBWI Golden Kite Luncheon. If you’re not familiar with the SCBWI Golden Kite award, you can find out more about it HERE. The awards given out at this luncheon also include the illustrator awards, the humorous Sid Fleishman Award and the SCBWI Member of the Year Award, which was deservedly won by Suzanne Morgan Williams.

 And this year was also very special for me because Kate Messner won the Golden Kite Picture Book Award. Kate is a member of my SCBWI Eastern Upstate New York and one of the authors I used as a role model when I first started this journey. Congratulations Kate!!!!

And here are the other amazing winners…

So proud to see what the SCBWI is producing. Each book is a stone in a path that we are all creating together. I’m so amazingly proud to be a part of this tribe. After the luncheon I got to go to another breakout session with Ruta Sepetys!!! This allowed me to get an up close look at a Golden Kite award…too stinkin’ amazing!

Who needs an Oscar when you can have one of these? And of course, Ruta sent out a message of thanks to all of Verla Kay’s Blue Boarders when she saw Verla in her session too.

 

Okay, back to topic–which is–SELLING, PROMOTING & TOURING IN FOREIGN MARKETS. I wasn’t sure how much I’d get out of this session because I have 3 young kids and hopping on a plane and touring overseas isn’t going to be the easiest thing for me to do, but I’d learned so many fabulous things in my other sessions with Ruta that I couldn’t pass it up. I wasn’t disappointed. I learned a ton of information that will give me lots of advantages to dealing with foreign markets even if I’m staying right at home.

Here are some general tips that everyone will find useful…

*If you send video content–attach a script for easy translation.

*Have a selection of author photos because tastes vary widely.

*Create your own Q & A.

*Send thank you notes.

*sob* The last Keynote speaker of the conference. I hate saying goodbye to this kind of inspiration.  Gary Schmidt–THAT KID IN THE BACK ROW, THE ONE WITH THE RED SHIRT ON. Gary is the author of one of my favorite books–THE WEDNESDAY WARS.

*We are at our best with good and healthy routines. We need to pay attention to our surprises.

*I was put into Track 3 in first grade–I didn’t learn to read for a very long time.

*Never doubt your stories will effect kids.

*You write the stories that give your readers more to be a human being with.

*You will never learn to love art well until you learn to love what it mirrors better…the world.

-Love the world

-Love the stuff of your craft–words.

-Give your readers the deepest questions not easy answers.

-Pay attention

*Does the writing serve? We do not want to be hacks who simply seek fame and fortune. We are in a culture where we cease to cherish our children. We are called to cherish our readers.

The child deserves…

How do we get started?

Look.

 

Yes, it’s a miracle that I’m still alive today because by all rights, after that speech and all the others I heard at the conference, no one would have blamed me if my heart had burst. But that is how you should leave a conference so full of inspiration, hope and motivation that the touch of a feather would cause it to leak out of you. Now it’s time for the autograph party or as I like to call it…Kim gets to hug her heroes.

Of course, everyone feels the same way I do, so the line is outrageous LOL! But it goes rather quickly and it’s so worth it.

After hearing Eugene Yelchin in the Picture Book Panel I had to have this book, BREAKING STALIN’S NOSE. Can’t wait to read it with the boys!

 The second page of KINDRED SOULS by Patricia MacLachlan has a Red Tailed Hawk on it. Perfect.

Awww Bryan Collier blew me away with his keynote. From that moment on I became a life long fan. The SCBWI doesn’t get better than this.You must read DAVE THE POTTER!

I love Clare Vanderpool and can’t wait to read MOON OVER MANIFEST!

It’s Karen Cushman!!! Karen has published seven books since she started writing at age 50, including Newbery award winner THE MIDWIFE’S APPRENTICE.

OMG!!! My kids are going to be soooo jealous. They LOVED reading Gary Schmidt‘s  THE WEDNESDAY WARS together. It was such a wonderful experience to share my children’s enthusiasm for his writing with him. We can’t wait to read his next book, OKAY FOR NOW together.

Pictures are worth a 1,000 words and sometimes us writers CAN just leave it at that–or maybe I’ll have just a little bit more to say about Ruta on Wednesday LOL!

And then it’s over…waving goodbye to LAX.

This is still the only view I’ve ever had of the Pacific LOL!

Turning back around over the ocean and doing an LA fly by on my way home.

 

Can you spot the Hyatt Regency Century Plaza?  It’s the low building with a curved shape next to the white tower.

On Monday there was also a wonderful day of Intensives but I didn’t attend, I was ready to head home and see my family. On my way out, I did see this little cloud and I can only imagine that some day it will show up in one of my stories LOL!

Don’t forget that you still have a chance to win a Pre-order of TOUCHING THE SURFACE right HERE!

Now that you’ve had a virtual SCBWI Conference, what do you think? Interested in joining the tribe? Already a proud member? Find any authors that you would love to hear? Make sure you request them with your SCBWI RA for your local conferences. Or just check out their amazing books and if you do love them, be sure to take the time to write a review for Amazon, B&N and Goodreads. Your positive support means the world to all authors and illustrators. It will never go unappreciated.

Tags: Antoinette Portis, Bryan Collier, Clare Vanderpool, Class of 2k12, Dan Yaccarino, Deborah Warner, Eugene Yelchin, Gary Schmidt, Golden Kite Award, Gre Fishbone, Greg Neri, Hyatt Regency Century Plaza, Jay Asher, Jill COrcoran, Jon Klassen, Josh Adams, Karen Cushman, Kate Messner, Kim Sabatini, Kimberly Sabatini, LA12SCBWI, Lee Wardlow, Lin Oliver, Linda Pratt, Patricia MacLachlan, Rubin Pfeffer, Ruta Sepetys, SCBWI, Suzanne Morgan Williams, Touching the Surface, Verla Kay's Blue Boards

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