While there is an exception to every rule, most of us hate, hate, hate the self promotion of books. It makes EVERYONE crazy!

Readers get sick of hearing writers with promo-citis. Admire my cover, pre-order my book, buy my book, review my book, come to my signing, I’m having a giveaway, buy my book, buy my book, buy my book. Did you see this review by someone who bought my book? It’s so awesome YOU should buy my book. Seriously, I didn’t grow up contemplating going into marketing. My life is not and episode of Mad Men. Here’s the truth…authors are juggling jobs and kids and pets and parents and illness and every other real world calamity you can think of. Self promotion kinda sucks. Authors just want time to write more good books and spend a little time surfing baby animals on social media sites. Is that really too much to ask?

Some days it’s seems impossible. But even though I know I’m not in the running for the Nobel Peace Prize, I’m going to put out a solution that could potentially work for everyone. Or at least ease the madness a little bit. The secret for slowing or stopping promo-citis is…

JUST REVIEW THE DAMN BOOK, PLEASE.

Word of mouth sells books.

If readers are talking about the books, authors won’t have to do as much self-promotion.

And it doesn’t have to be complicated.

*Reviewing on an online sight like Amazon or Barnes & Noble is fabulous and hugely appreciated. Your favorite author and their publisher and agent will love you forever for taking the time to put your thoughts out there. But if you’ve never done it before, don’t be intimidated. It isn’t necessary to write a lengthy, time consuming and complicated review, a simple 5 stars and an I love this book will do the trick.

*Reviewing a book is as simple as telling people that you liked it. Encourage other people to buy it and read it. Think of book buzz like a stadium full of people trying to do the wave. If enough people don’t stand up and wave their arms and cheer, no one will even notice. It takes a lot of people standing up and waving to get anyone’s attention. Authors can not make a wave on their own. It takes fans.

*Give books you love to people who love books. As a book lover, I have never gotten a book and been upset. Even if I don’t end up reading the book, I donate it to someone who will and it makes me happy that I helped another author out there. Book Nerds are fabulous freaking people!

*Please don’t assume that other people are reviewing and talking about a book, making it unnecessary for you to do it. There are so many books out there fighting for shelf space and reader attention. Worldwide there are over 2,000,000 books published each year. There is no such thing as too much attention–especially for mid-list authors. It takes a lot of pushing before a tipping point is reached.

*Not everyone has heard of the books you love. Remember there are lots of books out there. Bring the books you love to the attention of your librarians and teachers. Libraries and schools do not have a large amount of funding to play with, but they will appreciate your feedback. They want to purchase books that will get readers excited. Your positive review, of a book you love, might get that book in front of a lot more readers. Books just want to be read. <3

This is by no means an extensive list of ways to help authors by reviewing books. But I’m hoping it’s a good start. Please feel free to add in your suggestions in the comments. I’m always on the lookout for ways to support the books I LOVE! Also, sharing this information with others is great. Not everyone realizes how much an author’s career depends on book buzz. And don’t forget it’s time to be part of the solution–stop the promo-citis and review the damn book, please.

Tags: Authors, book reviews, Kim Sabatini, Kimberly Sabatini, promo-citis, Promotion, Word of mouth

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I recently tagged a couple people in a Facebook post about a friend’s book trailer. I knew the subject matter of the book would highly resonate with them AND I know this author is an amazing writer. Win-Win for everyone! In less than ten minutes there were several people interested in ordering the book who never would have known about it before.

Initially, there was a little confusion because the book is available for pre-order but it won’t be out until 2/5.  But one of my friends jumped in and clarified the way a pre-order works and how it’s VERY helpful to the author to have pre-orders. Was it wrong that I wanted to kiss her on the lips? I forget not everyone eats, sleeps and breathes publishing. So, today I thought I’d give some simple tips about how you can make an author’s day.

*Buy their book. Pre-order it if it isn’t out yet.

*Buy the book as a gift for a friend or a donation to a school or library.

*If you loved the book, tell everyone who has ears they should read it ASAP! Nothing can compare to word of mouth for the success of a book.

*Write a review for Amazon, Barnes and Noble or any place that sells books. It does not have to be an insanely long and complicated essay. You can write one sentence and have the eternal gratitude of the author. Reviews make us feel good, but they also are important to the gods of Amazon and it’s algorithms.

*Help the author spread the word when they run contests or share information.

*Tell the author their books had in impact on you. You may not realize it, but fan letters make our hearts grow three sizes when we read them.

Now go forth and make an author’s day. And feel free to share any additional tips in the comments.

Tags: Authors, helping, Kim Sabatini, Kimberly Sabatini, reviews, Word of mouth

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I know not everyone will agree with what I’m about to say, but I find marketing fascinating. I sort of think of it like playing a game of Angry Birds–it’s a challenge and I love to adjust my angles to see where I’m going to aim my efforts. Just like playing Angry Birds, marketing your book takes some skill, hard work, practice and luck. And if you do even some of it right, you have a chance to knock down some serious stuff–pigs AND the barriers that keep you from literary success.

As my book launch gets closer, I’ve been thinking about marketing a lot more and I’ve come to realize that I’ve developed my own marketing truths. Here are some of the things that currently resonate with me…

*Be genuine. It’s much better to make 10 real friends on line than to spam a hundred. I know what I’m willing to do to support the people in my life that I care about–most people feel the same way. Genuine time and effort can’t be faked.

*Pretend that you don’t have a publisher. My publisher is doing a zillion amazing things to help market and sell my book. Duh! It’s their book too, but it’s easier for me to pretend (from a marketing perspective) that I’m self-published. This way I push myself to do my best and whenever something unexpected and exciting happens, it’s a ginormous, wonderful bonus!!!

TOUCHING THE SURFACE at the Bologna Book Fair!!!! I had no idea my book was there until my editor sent me this picture. BONUS!

*Try to enjoy the type of marketing you do. I’ll be honest, when two openings came available to join the YA Rebels (a weekly vlogging collective) I thought about auditioning. It would have been a fabulous opportunity. I also realized it would likely cause my premature death. The expectation to create weekly vlogs, that were interesting and funny AND get the tech thing down would have applied enough pressure to squish my head like a melon. Stick to the stuff that doesn’t take years off of your life.

*JOIN A MARKETING COLLECTIVE!!!! I am a proud member of the APOCALYPSIES and the CLASS OF 2k12 and I can say with absolute certainty that these two groups have been the best. They are so much more than a bunch of debut authors banding together–these are my friends. I could not have done it without them. I wouldn’t want to. We SQUEE over each other’s good news and we commiserate when we’re knee deep in suckage–personal or professional. We help each other be better writers–and marketers. And the best part is that they make me laugh. Have you seen this video?

So when you get that opportunity to join an amazing group like this… raise both hands,  jump up and down and shout pick me, pick me!

*Lastly, you should have a secret weapon. Here’s mine…

 This is my mom–aka my secret weapon. She carries a stack of signed bookmarks in her pocketbook and every place she goes, she tells people about my book. She also shares how proud she is of her daughter and she means it–I can see it in her eyes. THIS is the best kind of marketing. It is also the BEST way to live your life. It’s better than word of mouth–it’s word of heart.  What we all really want is for someone to love us, to love our writing and to want to tell the world about it.

PS–I’m a very lucky girl because I’m surrounded word of heart–in my home and in my life. There will never be enough ways to adequately say I love you back.

Who is your secret weapon? Who shares their love of you through word of heart? I know just thinking about them makes you warm and fuzzy right now–so ‘fess up.

Tags: Angry Birds, Apocalypsies, Bologna Book Fair, Class of 2k12, Kim Sabatini, Kimberly Sabatini, Marketing, Simon and Schuster, Simon Pulse, Touching the Surface, Word of mouth

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