Class of 2k12 In the Spotlight–May B. by Caroline Starr Rose
October 24, 2011 | Contests, The Class of 2k12
You can find additional information about Caroline Starr Rose and May B. on…
You can find additional information about Caroline Starr Rose and May B. on…
In my last post, I talked a little bit about Marketing Your Unborn Book. Today I wanted to follow up with a similar topic. Word of mouth. This is very closely related to what I previously talked about. When you make genuine connections with people, there is a good chance that those people will support you. That’s what friends do. It’s also what smart people do–they don’t bite the hand that feeds them. And if you’ve been doing a good job marketing your unborn book, it means that you have invested a lot of time and energy into supporting your peers the way you would like to be cared for when it is your turn to sell a book. The cool thing about the kid lit community is that this is a group of people who was born with the “do-for-others gene.” They are writing to help kids for goodness sake.
So, how do we really sell our books? I’m going to go out on a limb and say that the best way is by word of mouth.
Now don’t get me wrong, there are lots of things that you can do to stack the deck in your favor. I’m doing things like compiling lists of school librarians so that I can send them out a post card with my information on it. It never hurts to put the effort in. Sending out a post card is a lot more personal than hoping, wishing and praying that a librarian or a bookseller accidentally stumble upon TOUCHING THE SURFACE. But, at the end of the day, think about who you listen to when you want a book recommendation.
I can tell you what I do…
*I watch what people I trust tweet about on twitter. If my agent or editor recommends a book, I’m sold. If Kiersten White, my agency sister is singing the praises of an author, I believe her. If the kid lit community rallies around someone like Lauren Myracle, I will read that book and hand sell that puppy until someone puts a restraining order out on me.
*I ask my friends and family what they’re reading. I trust them.
*I check out the staff recommendations at the bookstore. These folks may or may not be my “friends” but they are talking up a book that they feel passionately about. Yes, they are selling books, but they’re selling ALL the books in the store. So it means something when they talk about a book that resonates with them.
I HAVE NEVER READ A BOOK THAT SOMEONE HAS SPAMMED ME WITH–EVEN IF YOU HAVE OFFERED IT FOR FREE.
That’s the truth.
I’ll leave you with a little story that shows you the true power of word of mouth…
The other day my boys and I were talking about graphic novel/cartoon characters. Who we liked and what super powers we’d like to have. If you have boys, you’ve probably had this conversation many times LOL! I happened to reveal to my kids that when I was their age, I had a secret super hero identity. I put on my dark and powerful cartoon narrator’s voice and told them…
Out of the dark regions of the universe, comes a super crime fighting hero…Captain Apple!
They thought that this was hysterical. They wanted to know all about Captain Apple. I can’t remember much about how it started. I may have been apple picking with the girl scouts or something, but for some reason I have always remembered Captain Apple. I forgot all about our talk until a few days later, when my middle son got my attention at dinner.
Him: “Do you remember that day we were talking about Captain Apple?”
Me: “Uh huh.” Nods in his direction while making dinner and pulling back packs apart.
Him: “Yeah, well it’s kind of cool because all my friends are playing Captain Apple in school.”
Me: Drops stuff and gives middle child my full attention. “What do you mean?”
Him: “I though Captain Apple was cool so I told my friends about it. They thought it was cool too. So we’ve been playing Captain Apple on the playground and making up our own comics.”
Me: Stands up straight and smooths hair. “They really liked it?”
Him: “Yeah, mom–he’s pretty cool.”
Me: “Think you can finish dinner by yourselves boys? I’ve got a new idea for a book that I’d like to fiddle with…”
Okay–maybe that last line wasn’t exactly true. And yes, I will sue you if you steal my Captain Apple book idea. You won’t though–that would make you rotten to the core. *scribbles notes that that would make a great line in the book* But you get the picture. Word of mouth can sell things that aren’t even for sale…yet. My best advice for selling your book or your future book is to go out and sell someone else’s book. How cool is that?
And one final warning…negative news travels by mouth a gazillion times faster than good news. It’s the pits *jots down more notes* but its a law of the universe. So, my final recommendation for you is to remember to use your words wisely. And get a cool cape.
That’s Mike Dangerpants Jung, Nova and myself. Mike is another one of my amazing cyber friendships, but I’ll save that story for another day. And by the way–it was awesome to meet them both. I now consider them “real” friends, not just cyber friends.
Right after I got home from the conference, Nova was scheduled to have an IMAGINARY GIRLS book signing at one of my local indie bookstores–Oblong Books. I packed up the hubby and the kids and we went up for the book signing. I was so excited to let my family meet Nova. It was such a wonderful experience. One giant love fest–books, author, friends, family, indie and mini-cupcakes.
I continue to support Nova because I’m a fan and because I’m a friend. I can’t say if or how Nova will support me and my book in the future. And I can honestly say it doesn’t matter. I’ve enjoyed every minute of my time with her. I learned a ton, enjoyed myself and felt great along the way. I didn’t do it to get something out of it. I did it to get someone out of it. And she was worth the time and effort it took to build the friendship.
What I will tell you is that when my editor at Simon Pulse, Anica Rissi, officially announced my book in her Fall 2012 line-up, Nova tweeted to Anica and myself that she was so excited to read it. And that felt like winning a million bucks.
Have I spent years marketing my unborn book? Absolutely. But, I’d like to think I’ve gone about it in a way that has been not only painless for everyone involved, but beneficial and even fun. You don’t have to be a spam bot to market your book. You have to be the same kind of emotionally connected person that it took to write the book in the first place.
I’m going to take back my earlier statement about an unborn book not getting a shower. If you are the kind of person who is a good friend to those around you, I have a feeling you will get showered with love, attention and support. And really, there is no better way to bring your new “baby” into the world.
I’d also like to draw your attention to two books by Kristen Lamb. They are WE ARE NOT ALONE THE WRITERS GUIDE TO SOCIAL MEDIA EBOOK and ARE YOU THERE GOD? IT’S ME, WRITER. They give you an amazing step-by step break down on how to go about marketing yourself in this very effective fashion. Plus a ton of other information. I highly recommend both books and subscribing to Kristen’s blog.
If you have any specific questions I’d be more than happy to try and answer them. And if you have any great tips on marketing your book that you’d love to share I would love to hear them. Success stories and marketing bloopers welcome. :o)
Woo hoo!!!! It’s that time of year again–registration for the the NY SCBWI Conference opens today (October 17th at 10am PDT otherwise known as 1pm on the east coast) And I’m really excited because I didn’t think I’d be going to the Intensives this year. It’s a wonderful day of Round Table Critiques with Editors, but this year the SCBWI has added a Pro Track Marketing Workshop for Published Members. Lucky me!!! But I should have expected that from something called…
Last night I was a little burnt out when I remembered sat down to write this blog post. I’d written 1,500 words for GRAVITY during the day. Yay! It was late and I was hungry so I thought that a quick and easy post would be the way to go.
Secret admission…I’ve been secretly envious of all those uber funny and talented vloggers, like the YA Rebels and Jackson Pearce. So, I thought it would was time to throw together a quick vlog about a topic that I could talk about in my sleep. Then I could high-jack Caroline Starr Rose‘s blog information about the same topic. Presto! Easy and fun blog post. Little did I know I could have written a classic in the time it’s taken me to fiddle with a vlog. *head thunk*
Grrrr… Snafu is today’s word of the day. Not even mentioning the “difficulties” of taping the blog, I also couldn’t get all the videos to load correctly. As I’m writing this…at 7:22am I still can’t get the last video loaded–but maybe it’s the universes way of saying you’ve had enough embarrassment for one day. So without further delay, here is my pilfered material and below that, my first vlog and several, but not all the out takes. Sit back and enjoy the show although, I’m not even sure it’s going to work anyway. Here it goes…Yeah, don’t laugh to hard.
It’s finally here! The Class of 2k12 is a group of twenty middle-grade and young adult debut novelists working in concert to promote our books and reading, and we’re ready to begin.