For the purpose of this blog post, I’m going to lump platform, marketing and social media into one big ball of extrovertedness. For short we can call it Publishing PMS. And believe me when I say there are days when publishing PMS is about as pleasant as a bout of the hormonal blues. *sigh* Putting yourself and your book out there isn’t always easy and it can often make you moody and irritable. Since I first signed my contract for TOUCHING THE SURFACE, I’ve tried out lots of PMS approaches to enhance my foothold in the world of publishing. There are some that I stand behind for their effectiveness. There are some that I have no idea if they benefit me, but I certainly enjoy them. And there are some things that have proven to be an epic waste of time. I don’t have time to go through every little detail but I thought I’d share a few Publishing PMS bits of wisdom with you…

*Have a website and keep it up to date.

*Blog only if you like to do it and you can show up regularly. It isn’t about how often you blog, but more about how reliable you are to your readers.

*Pick your social media outlet of choice (twitter, FB, Instagram etc…) and make genuine relationships on it. If you’re dong it right, you should be giving to that community more than you are taking.

*The swag item I use the most is my bookmarks. Leave room on them to sign your name or add a small message.

*Create eye catching and informative displays for when you have a presentation table for an event such as a book fair.

*Try to find a unique and affordable supplementary piece of swag that helps you to stand out. (I used origami cranes with a sticker of my book and the phrase DARE TO DELVE written on the wings)

*Spend more time writing the next book than marketing the one that’s coming out.

*I think it’s worth the time to send out postcards to Indie Bookstores. Plan ahead and do a few at a time. If you are involved with a group of authors, pool your information and resources on bookstores and libraries.

*Join or create a support group for your debut launch or any launch for that matter. Banning together is great for publishing support, but also for emotional support.

*In retrospect, I would have taken the lions share of the money I spent on marketing, pre-ordered X number of books before my launch and then distributed them as charitable gifts to local or school libraries. While it’s hard to say if a book placed in a library will increase sales, it it likely to at least get your book in front of real readers. This may possibly create positive word of mouth and future fans who just might be looking for your next book. Plus–all those pre-orders don’t hurt either.

Those are just some of my thoughts. What tips would you pass along to deal with Publishing PMS? Do you have any questions about a certain PMS tactic? If time and money weren’t an option, what would you do to make your book a big ball of extrovertedness?

Tags: Kim Sabatini, Kimberly Sabatini, Marketing, Platform, Publishing PMS, social media

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I promised you a little Bonus Post to finish off my 2014 LA SCBWI 43rd Annual Summer Conference recap.

#LA14SCBWI Part 1

#LA14SCBWI Part 2

#LA14SCBWI Part 3

Do you have your dancing shoes on? You’re going to need them. *grin*

There is always some “interesting” things happening on a fully booked flight from NY to LA or back again. This is especially true on the way home when you leave the hotel at 5:45 in the morning. I was tired enough to sleep the whole way home, but of course my jet lagged, hyped up on caffeine, inspired mind wouldn’t turn off–so I wrote and revised almost the whole time. But there was also another  little nugget of happiness that I discovered while getting ready for take off on Virgin America…

http://youtu.be/DtyfiPIHsIg

LOVED this!!! Even found some of my SYTYCD favorites in the safety video. <3 A *fist pump* to Virgin America for being innovative and keeping my attention. Well done!

And while a quirky little video isn’t going to make the flight from LA to NY any quicker, it certainly put a smile on my face. Hope you enjoyed it too.

I’ll be back next week with some brand new posts. What have you been up to while I’ve been conferencing? What other companies or repetitive messages would you like to see be as creative as Virgin America? Were you dancing in your seat?

Tags: #LA14SCBWI, Marketing, Safety Video, SCBWI, SYTYCD, Virgin America

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And I’m back!!!! And the answer to yesterday’s 2014 LA SCBWI 43rd Annual Summer Conference cliff hanger is that jet lag won again!!!! I WAS BACK UP AT 5 FREAKING 30 IN THE MORNING!!!!! *head thunk* On a positive note, I spent my extra two hours brainstorming my WIP’s while lying in my cozy bed. But that meant I didn’t get out of my room any earlier and this time the Starbucks line was too long to wait on. With a low caffeine and food gauge, I headed to the breakfast kiosk in the lobby where they were out of breakfast sandwiches for the next 5-10 minutes. (Not my lucky morning) With my face half melting off, I glanced back over at the ever lengthening Starbucks line and decided to wait. #teamkiosk I figured I’d purchase my fruit, coffee and my slower than slow sandwich NOW–and then while I drank my coffee and munched on my nectarine, I’d wait patiently for my breakfast sandwich to arrive. Grab and go. No. I was told there would be no coffee until my sandwich arrived. That’s how they did things. What? Obviously that had never met the likes of me before. *snort* I smiled and explained how my method would be so much more efficient and friendly and yummy and caffeinated. And they marveled at my brilliance and my witty banter and I drank my coffee and waited for my yummy sandwich while making friends with all the other people lusting for breakfast sandwiches. We really bonded. It was fabulous. <3

And despite the wait, I was blessedly on time for the first Keynote of the day.

Justin Chanda (Simon & Schuster) THE STATE OF THE STATE OF THE INDUSTRY

He is an incredible speaker–funny, practical, informative, optimistic, realistic and just plain enjoyable to listen to. Here’s what you need to know…

*We are all in this together.

*Printed things on paper have not been eradicated…and drones are not delivering our books…yet. LOL!

*It’s a cyclical business.

*There is something BIG and NEW in YA–CRF (Contemporary Realistic Fiction) HaHa! It was just “discovered” in the last five years. #trends

*trends are unpredictable–undeniable– and you can not write to them.

*YOUR INDIVIDUAL VOICE IS THE BIGGEST CAPITAL YOU HAVE IN THIS BUSINESS.

*JC predicts YA is going to scale back, but ultimately this is a good thing because the market is saturated and the glut is preventing books from being marketed correctly.

*There is lots of room for books that speak to the true experience of middle graders.

*Great rise in gender neutral books.

*The market for PB’s seems to be strong.

-not enough shelf space for a HUGE resurgence

-PB’s are 1% of book sales

-focus is on 5-6 year olds

-humor is doing well

-strong identifiable characters resonate

*APPS are not books.

*On Common Core: When the next wave of educational stuff comes along we’ll still be buying good books because good books hit the mark without trying.

*No one goes into publishing to get rich–we are here for bigger things.

*We are experts at bringing books and stories to kids. The book comes first.

*We are writers–we need to write–social media and marketing is important but it doesn’t trump story telling.

*There are always readers outside of trends.

See…I told you he was fabulous.

Next up was the Agent’s Panel: WHAT HOOKS ME

SD-Sarah Davies (Greenhouse)

SM-Steve Malk (Writer’s House)

EM-Erin Murphy (Erin Murphy Lit)

AP-Alexandra Penfold (upstart)

RP-Ruben Pfeffer (Ruben Pfeeffer Content)

LP-Linda Pratt (Warnick & Pratt)

LR-Laura Rennert (Andrea Brown)

MODERATOR: LO-Lin Oliver

LO–What hooks you?

AP-I want books that make me feel. Books that are as smart as the kids who read them.

EM-AUTHENTICITY. I don’t want to feel the hand of the author pushing.

SM-Reinventing and layering a fresh point of view over a classic.

SD-AMBITION. Not for money. But someone who works hard and has big ideas. They want to be the master of their craft.

RP-POTENTIAL. I want to make contact with a character that can bring me into their world . Details can be fixed later.

LR-Characrter drive, page turning, emotionally powerful. The exploration of universals in unique ways.

PL-INTRIGUE. Make me feel like THIS character should exist.

     -Also wants a professional cover letter.

LO-Tell us about cover letters?  

LP-A line or two that verifies you’ve done your homework. Followed by a brief summary of what your work is about. Add credentials at the end but leave out the “my kids love it.”

-Avoid comparisons to books that are too big. Comp titles are good to have but use them wisely.

SM-They bring the professionalism. Take it seriously and don’t sell yourself short. Proves your investment

EM-It helps the agent get the bigger picture of you and your potential career.

LR-Reading for a sense of the person behind the story. But remember the process of querying is like dating so don’t over share your scary stuff on the first date. :o)

AP-Don’t over promise and under deliver. Did you say what you meant to say.

SD-Calm down–it’s okay–it points the way to the writing. And writing a pitch is an art–so practice.

LO-How do you see your role when you take on a new client?

RP-I wear many hats–particularly what the client will benefit from the most.

EM-I’ll ask you to revise because it’s a skill and if you don’t have the skill, I can’t talk you up to editors.

SD-Revision–if the bar can be raised–it’s better for the sale.

 -I want to guarantee at the point of submission that we took that MS out as strong as we could make it.

RP-The potential of the brand

AP-Helping to hone their attention towards the second book.

SM-(Cutting in) Brand is a tricky word. Your brand is simply who YOU are.

LO-What makes you cringe?

EM-Submisions from prison. *cue whole ballroom cracking up*

LR-Something that feels formulaic.

LP-Dropped in the middle of ungrounded action. Wants to be vested in the character.

RP-Too much or not enough opening information.

AP-Lot’s of bad rhyme in PB’s–changing the trajectory of the story to meet the rhyme.

EM-Envisioning yourself as a celebrity instead of focusing on the writing.

SM-Making big mistakes that indicate you’re not that serious about what you are doing.

SD-Prologues with car accidents

-Same beginnings all the time.

-Prologue that’s different than the first chapter.

-Wakes up, gets our of bed and looks in the mirror.

*The beginning doesn’t have to be the beginning–fresh language that gets you into the story at a different place.

Even though the morning proved to be off to an amazing start–you can’t stop believing that there’s more. The next Keynote was from Aaron Becker–SOME ADJUSTMENTS WERE MADE ALONG THE WAY: ONE ARTIST’S JOURNEY.

Aaron started us off by getting the whole room to help him sing Journey’s Don’t Stop Believing. You appreciate that transition now, don’t you? LOL! 

Anyway–if I’ve got you mystified and you don’t know what the heck I’m talking about–you might not realize that the Aaron is the gifted author/illustrator of the 2014 Caldecott Honor book JOURNEY.

Love, love love this wordless picture book. You can’t even begin to imagine how much story is hidden between it’s gorgeous, sweet, humorous, creative, magical illustrations. But it all made sense when Aaron talked about how stories are how we understands our lives. That is something that resonates with me down to my core. I also wanted to add that I have two young artist/illustrators at home and I took this shot of one of Aaron’s early masterpieces to show them how we grow as we practice our craft.

It left them with their jaws hanging open and it reminded me that we continually have to work at our practice to reach the vision we have of ourselves in our mind. Time to get out my “red crayon” and make some magic happen on my pages. <3

Mary Lee and Megan

I know my recaps can be a bit lengthy at times, but don’t get moody–get Judy Moody!!!! Next up was my first Workshop of the day with Megan McDonald and Mary Lee Donovan JUDY: FOREVER 8–CREATING AND SUSTAINING A SERIES.

Both Megan (the author of Judy Moody) and Mary Lee (Judy Moody editor-Candlewick) were amazing, funny and informative. The thrust of the presentation was about the unique choices that were made all along the course of Judy Moody’s development. The creativity in writing and marketing led to the launch of a beloved early chapter book series that has become a huge hit. Here are some of the takeaways…

*Megan made “me collage’s” to help her brainstorm and get to know her characters and her world.

*They avoided formulaic packaging. It’s uniqueness helped it to stand out.

*Judy Moody is a 3rd grader but her first book was 150 pages long. This was a little unique for 7-10 year olds. But they liked having a thick book to carry around.

*The book had short, episodic chapters targeting 7-10 year olds.

*The print was large with a lot of white space and frequent illustrations.

*At the time, bright colors were competing on the shelf so the craft paper design and unique shape caught people’s attention.

*Judy Moody was positioned as a new cast of characters that everyone needed to meet.

*Marketing was directed to a kid audience and a teacher audience. Word of mouth then helped Judy Moody reinvent the 3rd grade novel. <3

Next up I grabbed lunch on the go and headed over to my regional get together. I didn’t have time to take pics but there were french fries in my Big Fat Gyro and there was some debate about the authenticity of that. My RA was served in the same way in Greece. So anyone have any thoughts on this? It was a first for me. Very yummy, too.

Next up was a Keynote by Maggie Stiefvater A THEIF AND AN ARTIST STEALING STORIES FROM LIFE.

Maggie is an amazing storyteller–as you might imagine from that series of pics. She’s just too animated to pin down LOL! But after listening to Maggie, I also began to think of her as a modern day renaissance woman. Very intelligent and loaded with all kinds of artistic ability in so many areas–writing, sketching and music. I was relieved that she wasn’t very good in the kitchen because I was starting to get a little intimidated and jealous. But considering how much amazing advice she shared and how it impacted my own thoughts on writing, I’m a fan-girl for sure. Some of Maggie’s best take aways…

*I am rarely creating things form scratch. I steal the soul of someone else and then as an artist I stitch it back together.

*The only way to get better at something is to practice.

*Shallow Thievery vs. Deep Artistry

-Learn to solve for X–things are not what is on the surface.

-It’s not about the punch, it’s about why he threw it and more importantly why he’d never thrown it before.

*It’s not write what you know (we don’t personally know that much to be interesting) It’s about WRITE WHAT YOU KNOW THE ESSENCE OF.

Love that!

And I get to hear the hilarious Megan McDonald talk again at her Keynote WRITER, WRESTLER, STUTTERER, SPY: FINDING YOUR VOICE AS A WRITER.

The really cool thing about Megan’s keynote was that it was completely different than the info I’d heard in the morning. *fist pump* Most of her stuff was side split tingly hilarious stories that I couldn’t even begin to recount here, but I did pull this out and write it in my notes…

*If you want to write–find your splinter–the thing that is embedded, still sharp and hurting you. Write about that.

Day two of the conference seemed to be about repeat speakers, which was completely okay with me because I really enjoyed them just as much the second time around. My afternoon Workshop was with Justin Chanda–YOU HAVE YOUR 1ST (2ND, 3RD) CONTRACT(S) HERE’S HOW YOU CAN HELP AND HURT YOURSELF. 

A seriously helpful workshop and one of the best PRO sessions I’ve taken. Right up there with those done by Ruta Sepetys. My only complaint was that it was too short. Would love to see the same workshop offered as an AM/PM two part workshop. Justin talked about some of the best and worst practices that could help or hurt an author after they’ve gotten a contract.

*The starting point for everything is your editor.

*Most important people on staff are the assistants–treat them that way.

*Do not say one thing to your editor and another to your agent and leave your agent to solve it. (ex. Editor: Can you have it to me in 4 weeks. Author: Sure, No problem. Author talking to Agent: There is no way I can do that in four weeks—please fix it. *weeps*)

-Run around becomes tedious for everyone

-We are all in this together.

-Always better to be honest.

*You have to stand up for yourself–it is your book.

*A good editor will never rewrite your book, they will help you make your vision clearer. “I will never win that argument if it’s not meant to be won.”

*Everyone is always working towards the same goal.

*Try not to send multiple emails in one week with different subjects.

*Don’t be afraid to ask questions, we love to talk about what we do.

*Remember to work on your book–consumers want books not marketing. You’re first job is to WRITE!!!!

*100’s of people touch your book along the process of publication.

*Everyone wants your book to work–no one is sitting in the back room trying to figure out how to screw you over.

*80% of tanked covers have been at the author’s insistence. Speak your mind but trust your team.

*80% of the books Justin publishes lose money. The top 20% is carrying the 80%

*Good marketing departments need to be nimble.

*There is a finite amount of marketing resources. And it’s usually unpredictable.

*Do not compare your publication plans with anyone else’s.

*Don’t spend your own money in a vacuum. Coordinate with your team to get the best for your money.

*Publication grows with you throughout your career.

*Highly recommends school visits as the best way to self promote. WORD OF MOUTH!

*Social media is the greatest and worst thing to happen to publishing.

-DO NOT VENT ONLINE

-DO NOT PLEAD YOUR GRIEVANCES IN THE COURT OF SOCIAL MEDIA.

*And like Debbi Oh always says…Another writer’s success doesn’t diminish your chance of success–cheer on other writers. <3

Phew!!!! I’m getting really tired. This may be one of the longest conference recaps I’ve ever had. It’s all because there was so much great information and inspiration. Like this next panel…

A Marketing and Sales Panel–PUTTING YOUR BOOK IN THE HANDS OF READERS: HOW SALES, MARKETING AND PUBLICITY BRING YOUR BOOK TO MARKET with Felicia Frazier, Shanta Newlin and Emily Romero

These ladies were fire crackers. This was hands down the best sales/marketing/publicity class I’ve been exposed to at a conference. Entertaining and informative–I wanted to hang out with this smart and charismatic ladies. Here’s my best takeaway from each of them…

SALES:

*We are so lucky–we have a replenishing source of kids EVERY YEAR! ROTFL!!!

MARKETING:

*Our business is a recommendation based business.

PUBLICITY:

*You have to see, hear or read about a book at least 5 times before you make a purchase.

As pumped as I was, my perky personality was getting hungry and starting to wilt. The final Keynote of the evening was Cynthia Kadohata MY LIFE: REAL AND IMAGINED.And yes, I forgot to take another picture. But here is my favorite takeaway…

*No matter what writing problem you have the answer is always somewhere in your life.

There–I did it. I made it through day 2. *nods off* BUT WAIT—It’s time for the 2014 Poolside Gala!!!!!!! It was Tomie Depaola’s 80th Birthday Bash: A Night in Old Italy. Since Tomie couldn’t be there, we did serenade him with a flash mob to That’s Amore. <3 A copy of that is floating around Youtube somewhere. Here’s a snap shot of the rest of the evening…

The party was getting started. The view from my room.

I was having trouble coming up with a costume and a friend suggested being an “old” tourist in Italy.

I immediately started channeling my Dad LOL!

Nancy my RA stomping some grapes with me.

Hanging out with my Shop Talk buddy Imogene–New York to LA!!!

My Dad would have absolutely hung out with the Pope ROTFL!

Lots of laughs all night.

Jodi and Howard–dancing buddies <3

And then I fell asleep. Lies. Then I hung out in the lobby and talked with friends. And then I fell asleep. More Lies. Then I got in my PJ’s and talked with Jodi some more. ROTFL! But then I finally did fall asleep–and it was great until I …

Well, that’s a story for my finally recap post next Tuesday. We don’t want to overwhelm you–I don’t think this lengthy post can take one more word. Hope it was helpful and didn’t make your eyes bleed. In fact–as encouragement to write the last post recap, why don’t you let me know in the comments which bit of posted wisdom or inspiration resonates with you the most. And don’t forget my fries and gyro conundrum. See you next week.

Tags: #LA14SCBWI, Aaron Becker, Agents, conference, Cynthia Kadohata, Gala, Journey, Justin Chanda, Kim Sabatini, Kimberly Sabatini, Maggie Stiefvater, Marketing, Mary Lee Donovan, Megan McDonald, Old Italy, SCBWI, Tomie dePaolo

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Lots going on this week on SYTYCD. First off, I LOVE that the producers of the show responded to the fans who did not like the contestants kicked off at the beginning of the show. Often people stick to their guns and do things just because they can. SYTYCD showed a lot of class by listening. I think listening and responding is a great skill and it takes a really good show and moves it up into the excellent category for me. I was also happy to see Paula Abdul on the show after ten years. I’d love to see more of her in the future.

I do have a favorite performance of the week. Aaron and Jasmine captured my attention again. No surprise that I’m partial to dead girls. PS My favorite part is when it looks like Jasmine puts her hand right through Aaron’s chest. Brilliant!

http://youtu.be/M3LmU31f97I

There was something else I noticed about this show. I’m consistently seeing strong performances from some of the same dancers over and over again. But that hasn’t guaranteed success. During voting, some are in the bottom three and some appear untouchable. This can not attributed to just their dance ability alone. There are some fabulous technical dancers that don’t have the same fan base as some of the other, less experienced or well rounded dancers. The difference appears to be in how they connect with the audience. They bring a magic ingredient–some secret mixture of presence, emotion, connection and possibly luck. I think.

I’ve witnessed a similar phenomena in writing. I’ve read many books in my life that were amazing, but they never go viral. It isn’t because they aren’t something special. It’s because they are missing that magic ingredient. And before you ask–no–I don’t know what it is. I wish I did. Here is what I do know…I’ve listened to authors speak that I’ve never hear of before and because of the experience, I became a life-long fan of them and their work. Making a personal connection seems to be important. It’s also easier said than done. I also ponder what comes first…the chicken or the egg?  Do certain dancers and authors get more air time, face time, marketing time because they have that special, magical quality? Or do contestants and authors that are well marketed have an advantage? Then there’s timing, luck and plain old hard work thrown into the mix. I do not know what the secret recipe is.

I suspect that you don’t have the answers either, but I sure would like to hear what your suspicions are. What do you think that magical element is for any artist to go viral? What’s your favorite book that didn’t get the attention you think it deserves? Which dancer on SYTYCD is going to be the worst casualty because they are a great dancer, but just don’t seem to have the magic ingredient?

Tags: charisma, dance, Kim Sabatini, Kimberly Sabatini, Magic Ingredient, Marketing, personality, SYTYCD, The Art Stimulates Art Series, writing

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The spread of a virus and the idea of something “going viral” are two very different things. But it’s obvious, from the theft of the language, that a virus can be very adept at quickly making it’s way through the population. Let’s take a look…

I’m going to give you a little excerpt on the spread of Ebola Hemorrhagic Fever straight from the CDC Special Pathogens Branch Website…

THIS IS AN EXAMPLE OF THE SPREAD OF A VIRUS!

“After the first case-patient in an outbreak setting is infected, the virus can be transmitted in several ways. People can be exposed to Ebola virus from direct contact with the blood and/or secretions of an infected person. Thus, the virus is often spread through families and friends because they come in close contact with such secretions when caring for infected persons. People can also be exposed to Ebola virus through contact with objects, such as needles, that have been contaminated with infected secretions. Nosocomial transmission refers to the spread of a disease within a health-care setting, such as a clinic or hospital. It occurs frequently during Ebola HF outbreaks.”

 Now let’s look at what happens when something, perhaps a book, goes viral…

“After the first reader in an book launch setting is hooked, the novel can be shared in several ways. People can be exposed to good fiction from direct contact with blogger interviews, book reviews and/or word-of-mouth recommendations. Thus, the novel is often spread through families and friends because they come in close contact with such enthusiasm when interacting with fans. People can also be exposed to the novel through contact with objects, such as bookmarks, stickers, wrist bands, T-shirts and adorable paper cranes, that have been passed along with squeals of delight. Literary transmission refers to the spread of fiction within a  setting, such as a book store or a library. It occurs frequently during book launch events.”

Are you seeing the writing on the walls? I am. I’m going to be blatantly honest with you. I have invested a huge chunk of my heart and soul into this book and I would love to see it do really well, but I also believe in the idea that we should shoot for the stars. There are enough people in the world who want to clip the wings of those around them–I don’t need to help the people who want to ground me. I’m a believer in the power of words let loose on the universe. I am convinced that there is a difference between saying I want to have my novel published AND I will have my novel published. When you say the word WANT you put need out into the world. When you say WILL you put out intent. I know it sounds a little hokey, but most people didn’t think I would sell a book to start with, so I’m going to stick with what has worked for me. So here we go universe–I’m saying it out loud…

 My novel, TOUCHING THE SURFACE will go viral!

Now, make no mistakes. When you make a declaration–it doesn’t stand on it’s own. Just saying that I would be published one day didn’t make it happen. There was a lot of work and help from others that went into making that dream a reality. I’ve already been working hard to market and get the word out about TOUCHING THE SURFACE and I am so lucky that I have so many amazing family members and friends who are going above and beyond to support me. I am already overwhelmed by the out-pouring of support. It strengthens my belief that we are all interconnected and when we work together, we are bigger than the sum of our parts.

But of course, my mind is always working. As I’ve been mulling over viruses and books going viral, I remembered a book I read awhile back called THE TIPPING POINT by Malcolm Gladwell. I just looked it up and started laughing because it obviously had a big impact on how I think–I love the subconscious…

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease.Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children’s television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world’s greatest salesmen to show how to start and sustain social epidemics.

I think I need to reread this immediately! Here are some awesome quotes from the book…

 “There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.”

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”

“Emotion is contagious.”

“If you want to bring a fundamental change in people’s belief and behavior…you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”

“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.”

― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

I would like you to help me reach the “tipping point.” My goal is to have hot spots burning brightly all over the country. Nope that’s thinking too small in today’s global economy. I want hot spots all over the world, helping TOUCHING THE SURFACE to ignite! That’s why I’m going to be starting TEAM TIPPING THE SURFACE! Anything that you can do to help will be appreciated. If you can tell a friend about the book, give it as a gift or request it at your library or bookstore–I would be forever grateful. Every little bit of support matters. It is word of mouth, above all else that gets the ball rolling. But–if you’d like to take your help one step further–I’d love to have some folks who would like to make a deliberate effort to help TOUCHING THE SURFACE go viral.

If you are interested, I will send you a TOUCHING THE SURFACE T-shirt and a hazmat helmet’s worth of promotional materials. There will be stuff for your local and school libraries and stuff for your local book sellers. I’ll also have plenty of individual swag for your friends and family and the random strangers you think might like the book. 😮 For every person you enlist to become a New Hot Spot for TEAM TIPPING THE SURFACE–you’ll have an entry into a drawing for some great prizes–like an annotated copy of TOUCHING THE SURFACE or an silver origami crane necklace. The more people that participate, the more cool things will be added to the pot.

*In order to create a new Hot Spot–your recruit will have to be in a brand new location. You’ll have my email–we’ll talk! I’m having visions of a map with Hot Spot stickers for my office!

Want to participate? Here’s what you have to do! If you would like to start a Hot Spot in your area for TEAM TIPPING THE SURFACE, please send me you full name, email address and your mailing address HERE!!!  I’m looking forward to hearing from you. If you don’t think you’re up for being a Hot Spot–I completely understand, but I would really appreciate it if you’d share this information with anyone you think might be interested.

So what should we talk about today? Worst virus or illness you’ve ever had? Gahhhh I had Scarlet Fever once!!! Lots of books have gone viral–what’s your favorite? I’ve got to say Harry Potter! Best movie involving hazmat suits? Hmmmm Have you read THE TIPPING POINT by Malcomb Galdwell? Will you now? I’m interested to hear what you’ve got!

P.S. 14 Days until TOUCHING THE SURFACE launches!!! All the information on book launch events and purchasing signed copies can be found HERE!

Tags: Going Viral, Kim Sabatini, Kimberly Sabatini, Malcomb Gladwell, Marketing, Team Tipping the Surface, The Tipping Point, Touching the Surface

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I know not everyone will agree with what I’m about to say, but I find marketing fascinating. I sort of think of it like playing a game of Angry Birds–it’s a challenge and I love to adjust my angles to see where I’m going to aim my efforts. Just like playing Angry Birds, marketing your book takes some skill, hard work, practice and luck. And if you do even some of it right, you have a chance to knock down some serious stuff–pigs AND the barriers that keep you from literary success.

As my book launch gets closer, I’ve been thinking about marketing a lot more and I’ve come to realize that I’ve developed my own marketing truths. Here are some of the things that currently resonate with me…

*Be genuine. It’s much better to make 10 real friends on line than to spam a hundred. I know what I’m willing to do to support the people in my life that I care about–most people feel the same way. Genuine time and effort can’t be faked.

*Pretend that you don’t have a publisher. My publisher is doing a zillion amazing things to help market and sell my book. Duh! It’s their book too, but it’s easier for me to pretend (from a marketing perspective) that I’m self-published. This way I push myself to do my best and whenever something unexpected and exciting happens, it’s a ginormous, wonderful bonus!!!

TOUCHING THE SURFACE at the Bologna Book Fair!!!! I had no idea my book was there until my editor sent me this picture. BONUS!

*Try to enjoy the type of marketing you do. I’ll be honest, when two openings came available to join the YA Rebels (a weekly vlogging collective) I thought about auditioning. It would have been a fabulous opportunity. I also realized it would likely cause my premature death. The expectation to create weekly vlogs, that were interesting and funny AND get the tech thing down would have applied enough pressure to squish my head like a melon. Stick to the stuff that doesn’t take years off of your life.

*JOIN A MARKETING COLLECTIVE!!!! I am a proud member of the APOCALYPSIES and the CLASS OF 2k12 and I can say with absolute certainty that these two groups have been the best. They are so much more than a bunch of debut authors banding together–these are my friends. I could not have done it without them. I wouldn’t want to. We SQUEE over each other’s good news and we commiserate when we’re knee deep in suckage–personal or professional. We help each other be better writers–and marketers. And the best part is that they make me laugh. Have you seen this video?

So when you get that opportunity to join an amazing group like this… raise both hands,  jump up and down and shout pick me, pick me!

*Lastly, you should have a secret weapon. Here’s mine…

 This is my mom–aka my secret weapon. She carries a stack of signed bookmarks in her pocketbook and every place she goes, she tells people about my book. She also shares how proud she is of her daughter and she means it–I can see it in her eyes. THIS is the best kind of marketing. It is also the BEST way to live your life. It’s better than word of mouth–it’s word of heart.  What we all really want is for someone to love us, to love our writing and to want to tell the world about it.

PS–I’m a very lucky girl because I’m surrounded word of heart–in my home and in my life. There will never be enough ways to adequately say I love you back.

Who is your secret weapon? Who shares their love of you through word of heart? I know just thinking about them makes you warm and fuzzy right now–so ‘fess up.

Tags: Angry Birds, Apocalypsies, Bologna Book Fair, Class of 2k12, Kim Sabatini, Kimberly Sabatini, Marketing, Simon and Schuster, Simon Pulse, Touching the Surface, Word of mouth

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Today I’d like to give you a sneak peak into the not-so-glamourous side of a soon to be published, debut author. I know that some days it seems like it’s all “cover reveals” and “fabulous blurbs” but there are tons of little things in the publishing world that are the equivalent of doing those endless loads of laundry or scrubbing the toilet. Right now I’m pretty obsessed with sending postcards out to as many Independent Booksellers as I possibly can. It is lots of fun seeing all the cool names for the Indie Bookstores. It makes me want to go visit each and every one of them, but that’s impossible so the best I can do is reach out to them and hope that they like TOUCHING THE SURFACE and that they can see my enthusiasm for trying to help this book be a success.

The first thing you need to do when sending out postcards…is to get postcards. I had mine made by the very talented Jeff Fielder. After that it’s time to compile the list of bookstores you want to contact. I was very fortunate to win a pre-compiled list from Saundra Mitchell in a charity auction. I thank my lucky stars EVERY NIGHT! Even with everything already researched, it took me over two hours just to attach the pre-printed labels. *head thunk* We are talking about 760 bookstores here. *head thunk again*

Once your labels are on, you need to HANDWRITE a message on EACH postcard. Let the hand cramps commence. The most I’ve been able to do in one sitting is around the fifty card mark. But I also think it’s worth it. I want those booksellers to know how hard I’m willing to work and how important personal connections are to me. Every time I get a little free time I jot off a couple cards or if I’m lucky, sometimes I  have an hour or two where I go for it and write as many as I can. I’ve sent out over three hundred cards so far YAY!!!!

But unfortunately, I’ve got this many left to go…

Yeah…that’s like 400+ postcards left to go. And don’t forget that some labels get cut off accidentally so I have those in a pile to fix when I’m done. And the hardest part of all…when they come back RETURN TO SENDER. Those go in another pile to see if I can find the bookstore on line and resend. So far out of the 300+ I’ve sent–I’ve gotten back 28 but I expect a few more soon because I just recently sent out my last batch.

And don’t forget the stamps. Postcard stamps are cheaper than regular stamps but every 100 stamps costs $32.

And of course–the truly hard part is not really knowing if the all the effort is worth it. I’m hoping it is, but for all I know, all my hard work could end up being a coaster under someone’s drink. But then again…they’re book lovers!!!! Besides, I’ve got to believe that a purple Sharpie pen is a magic wand in disguise.

What do you think is the most un-glamourous side of being a writer? Any fabulous tips to share about the not-so-glamourous tasks a writer must tackle? Do you like doing something that you think most people hate? Any questions on postcards or preparing for a book launch? I’ll do my best to answer them.

But for now, off to write more postcards…

Tags: Jeff Allen Fielder, Kimberly Sabatini, KimSabatini, Marketing, Postcards, Simon and Schuster, Simon Pulse, Touching the Surface

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I’m going to start my conference blog a little unusually. I’m going to begin with John Green and his newest YA novel THE FAULT IN OUR STARS. I’d decided that I wanted to read this on audiobook and I’m so glad that I did. The voices–they brought one of the most beautiful stories to life that I have ever read. Now I bet your asking what this book has to do with the conference. Well, I was five chapters from the end when I boarded the train to head to the city for the Marketing Intensives. I knew it was foolish to try to finish this book in such a public place but I couldn’t stop myself.

Yes, I cried on the train–no–that’s a lie. I sobbed on the train. I frightened the conductor. I tried to pass it off as the side effects of the cold that I had, but when the train stopped and I stood up to gather my things, I saw a writer friend sitting a few rows over. Seeing that one friendly face was my undoing. I put up a finger and and tried to explain, with tears running down my cheeks, how I was forever changed because I had read a book.

Yes, the regular commuters exited the train briskly, mouths gaping–glad I only ride the morning train once in a blue moon. But I’m not ashamed. It was that kind of book and I don’t think that there is a better way to kick off a conference than to walk into it with you heart open and your soul bared. I can’t really write a review of this book, because the truth is I’m not that good of a writer. It will take me a lifetime and many rereads to this story to be able to adequately express what it means to me. So, for now, I shall simply say…thank you John Green.

No longer slobbering, friend in tow, I was happy to easily navigate my arrival tasks of checking in, registering and eating a bagel slathered in cream cheese.  I also got a chance to hook up with a few old friends and meet a new one before kicking off the Marketing Intensives.  I’m going to share some of best nuggets of the day with you…

9:00-10:100 USING SOCIAL MEDIA TO YOUR BEST ADVANTAGE

(SD) Sarah Dickman, Senior Account Executive, Odyl.net

(SR) Susan Raab, President, Raab Associates, Inc

(DS) Deb Shapiro, Founder, Deb Shapiro & Co.

*Once you have a clear sense of what you bring to the table, the better able the publisher is at working with you in marketing. (DS)

*If you have to choose between a website and Facebook, pick FB because you already have 850 million users at your disposal. (SD)

*Think in terms of stages and move forward from where YOU are. (SR)

*How do you quantify the money you spend on marketing? You have to look at it long term, but even then, it’s hard to say. (DS)

*Kids will notice if you are disingenuous with them. Don’t try to fake who you are. (DS)

*Have on page as an author–You are your brand! (SR)

*It’s important to communicate with your publisher so you don’t duplicate efforts. (DS)

10:00-10:30 CREATING BOOK TRAILERS AND OTHER RANDOM ACT OF PROMOTION

Darcy Pattison, Author/Teacher

*Book trailers are a decade old.

*There are three types of trailer-the power point aesthetic, the movie trailer aesthetic and the YouYube Aesthetic

*The idea matters more than anything.

*An autograph allows a reader to take away a little piece of you–a trailer is like this too.

If you’d like to check out some of Darcy Pattison’s trailers–a really fun one is THE BISON vs WOMAN ICE SKATING COMPETITION.

10:30-11:30 PROMOTE  YOURSELF VIA CURRICULUM AND SCHOOL VISITS

(NG) Nick Glass, Founder, Teachingbooks.net

(DHT) Deborah Hochman Turvey, Founder, Visitingauthors.com

*Getting your school visit information up on a website is imperative because librarians do not have the time to be on the phone with you for too long. (DHT)

*Suggestion: Do five visits free and then start charging (DHT)

*On pricing: Not getting enough visits–charge less.  Getting lots of visits–charge more. (DHT)

*Prepare yourself for schools and classes!!!! (DHT)

*DON’T GO IN THERE AND READ YOUR BOOK.  They want to hear about your process, your childhood, your experiences.  Bring Pictures. (DHT)

*I read books that are “not my kind of books” because the author won me over with their passion and personality. (NG)

*Creating lesson plans: It’s about using the test. (NG)

*You can apply to speak at conferences. (NG)

*Many schools do not let students play You Tube videos, so embed your trailer on your website.

*Never underestimate what a librarian will do if they like you. (NG)

*Teachingbooks- “A Google for reading.”

11:30-12:15 DEVELOPING EFFECTIVE WEBSITES

Maddee James, Owner, Xuni.com

*Why do you need a website?

-Homebase on the internet.

-Readers and Publishers expect you to have one.

-You’re responsible for creating your own online presence.

-Readers want to find out more about you.

-You’ll be amazed at how many visitors you get.

-Collect fan names-newsletter.

-Can even help you find an agent/publisher

*MAKE SURE YOUR WEBSITE IS UP TO DATE!

*Your name is your brand.

12:15-1:15 LUNCH!!!!

1:15-2:15 WORKING COLLABORATIVELY WITH PUBLISHERS: WHAT SHOULD YOU DO AND WHAT SHOULD THEY DO?

****Side note–Cindi Tamasi Hamilton just so happens to be an old friend that I hadn’t seen in ages.  It took us a minute to figure it out LOL!!! But so nice to see her again and now we can keep track of each other in the cyber world!!!****

Cindy Tamasi Hamilton, Director of Publicity,HarperCollins

Tracy van Straaten, Vice Presiden of Publicity, Scholastic, Inc.

*What should I be doing before I get a Publicist?

-Create a list of any personal media contacts, booksellers or librarians

-Provide your editor with information regarding inspiration for your book, back story, things that might be interesting and helpful in pitching your book.

-Build your social media presence on FB/Twitter etc…

*If there is a trend-group marketing might be very beneficial. (ex-Paranormals)

*Sometimes seasonal or topical books from different houses can be beneficial because they will get lumped together.

*Your book being in the catalogue is one of the single most important things for your book!

2:15-3:00 TWEET PROMOTE AND BRAND YOUR WAY TO MARKETING SUCCESS:” STRATEGIES AND REAL WORLD SCENARIOS

(TB) Tracy Barrett, Author

(RM) Roxie Munro, Author/Illustrator

(LO) Lin Oliver, Author/SCBWI Co-Founder

(SR) Susan Raab, President, Raab Associates, Inc

*A mid-list author needs a specific brand-your style and your choices mold you. (RM)

*Throw yourself a launch party. (LO)

*Invite your author friends to the party and highlight their books too–what is good for one is good for all! (LO)

*Make a trailer-it can be done for little or no money. (LO)

*Spend money on a website and put your website on the cover of your ARC and book. (LO)

*When you FB/Twitter–DON’T JUST TALK ABOUT YOURSELF. (LO)

3:15-4:00 NEW DIRECTIONS IN PUBLICITY: EMERGING TRENDS

Jason Kintzler, Founder, PitchEngine

*This social media thing is just a baby-no one has the answers no matter what the size of the brand.

*My initial info comes from FB/Twitter–I only go to websites when I need to go deeper.  It’s not about the website.

*It’s becoming less about reviews and more about what your friends are reading as marketing goes mobile.

*You shouldn’t worry about devices when branding–worry about content.

*Try to find ways to make yourself more relevant.

*Grow your brand by hi-jacking the conversation. Look outside the box.

4:00-5:00 WHERE NEXT? MULTIMEDIA, MOBILE, ELECTRONIC AND GAME PLATFORM

(MK) Michel Kripalani, President, Oceanhouse Media

(JF) Jon Fine, Director, Author & Publisher Relations, Amazon.com, Inc

(PR) Peter Reynolds, Founder, Fablevision

Moderator: (LO) Lin Oliver

*On Publishing: The means of production have been democratized. (JF)

*Discoverability is how you can push your book to the top of that tidal wave. Lots of different ways to tell and sell a story. (JF)

*Apps have only been around for 3 and a half years. (MK)

*On the future of publishing and marketing: There is going to be a lot of money spent and a lot of money wasted.  Consider this the Wild, Wild West. (PR)

*The container for the story keeps changing, but in the end, it still needs to hold a wonderful story. (PR)

*On paper books: They are going to try to digitalize a teddy bear, but in the end, you’re always going to want to snuggle up with the real thing. (PR)

*It used to be the cover that mattered, but now it’s the meta data. (JF)

Phew…that was a lot!  The rest of the intensives wound up with a lightning round of questions and then it was off to dinner and Kidlit Drink night.  Where I got to meet up with some of the Apocalypsies and some of the members of the Class of 2k12.

Kim and Sarvenaz Tash (Class of 2k12)

If you find any of this information in this blog post useful or intriguing, I highly suggest that you follow up  with the links to find out more about these amazing speakers.  They were a wealth of knowledge. So, are there any that you think are really interesting?  I know I’ve already explored a few.  Plus, if you have any other marketing tips–feel free to share them! Coming up on Friday!! Saturday of the NY12SCBWI Conference.

Tags: Apocalypsies, Class of 2k12, Conferences, Darcy Pattison, Deb Shapiro & Co, Fablevision, Inc, John Green, Jon Fine, Kim Sabatini, Kimberly Sabatini, Lin Oliver, Marketing, Marketing Intensive, NY12SCBWI, Oceanhouse Media, Odyl.net, PitchEngine, Publicity, Raab Associates, SCBWI, Teachingbooks.net, The Fault in Our Sars, Touching the Surface, Visitingauthors.com, Xuni.com

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